Toyota

Toyota is the principal automotive brand of Toyota Motor Corporation, a Japanese manufacturer headquartered in Toyota City, Aichi. The company was incorporated on August 28, 1937, as an automotive spinoff from Toyota Automatic Loom Works, the machinery company founded by Sakichi Toyoda. Kiichiro Toyoda led the automobile project, which had already produced a Type A engine, the A1 passenger-car prototype and the G1 truck before the separate corporation was formed. The company adopted the name Toyota rather than Toyoda in 1936; the change offered a simpler visual identity and avoided direct association with the family name and its literal reference to rice fields. Toyota developed in the difficult conditions of wartime and postwar Japan. It produced trucks during the Second World War, saw its Koromo plant damaged near the end of the conflict, and faced restrictions on passenger-car production during the Allied occupation. A financial crisis in the late 1940s resulted in restructuring, workforce reductions and a separation between manufacturing and sales operations. Demand for trucks during the Korean War helped restore the business. During the 1950s, executives including Eiji Toyoda studied American manufacturing while adapting those methods to Toyota's own emphasis on small-lot production, quality control and employee problem-solving. These practices became the Toyota Production System and, more broadly, the Toyota Way. The Crown, introduced in 1955, demonstrated Toyota's ability to design a complete passenger car. International growth followed through exports and overseas manufacturing, including an early production operation in Brazil. Toyota's first attempt to sell the Crown in the United States was unsuccessful because the car was not well suited to American driving conditions and customer expectations. The company responded with smaller and more market-specific products, including the Corona and Corolla. Introduced in 1966, the Corolla became a defining global compact car and a central pillar of Toyota's scale. The 1970s oil crises strengthened demand for Toyota's relatively economical vehicles in North America and other markets. Toyota's portfolio expanded from compact cars into luxury vehicles, off-road vehicles, pickup trucks, commercial vehicles and motorsport-derived products. Lexus was introduced in the United States in 1989 as a separate luxury marque, while Toyota retained a broad mainstream range. The Land Cruiser and Hilux developed strong reputations for durability and utility in many regions. The 1997 Prius established Toyota as the leading global advocate of mass-market hybrid propulsion. Toyota subsequently sold hybrid versions across numerous vehicle lines while also developing fuel-cell vehicles such as the Mirai and battery-electric vehicles such as the bZ4X. The corporation operates through a wider group that includes Toyota, Lexus, Daihatsu and other commercial-vehicle interests, and it maintains equity or production relationships with several other manufacturers. Its business includes vehicle design, manufacturing, sales, financing, mobility services, connected technologies and research into robotics, automated driving and hydrogen systems. Toyota announced Woven City, an experimental community near Mount Fuji intended to test mobility, energy and digital technologies. Toyota is known for reliability, manufacturing discipline, resale value, global distribution and a multi-path approach to vehicle electrification. That strategy has supported a large hybrid business but has also drawn criticism from groups that believe the company moved too slowly toward battery-electric vehicles. The company and related subsidiaries have additionally faced scrutiny over recalls, emissions and certification-testing issues. Toyota remains one of the world's largest vehicle manufacturers, with a product strategy balancing high-volume conventional and hybrid vehicles with battery-electric, hydrogen and performance offe… Toyota Motor China, formally Toyota Motor (China) Investment Co., Ltd. (TMCI), is Toyota Motor Corporation's investment subsidiary for the People's Republic of China. Established in July 2001, it coordinates and supports Toyota's broad Chinese-market activities rather than functioning solely as a vehicle sales company. Its responsibilities include investment in manufacturing and research and development, the import and distribution of Toyota- and Lexus-branded vehicles, dealer-network development, marketing, training, and market-promotion activities. Toyota's commercial relationship with China predates TMCI by several decades. Toyota first exported the Crown to China in September 1964 and opened a representative office in Beijing in October 1980. The company subsequently built its Chinese presence through joint ventures and operating partnerships, including Sichuan Toyota Motor in 1998, Tianjin Toyota Motor in 2000, and Guangzhou Toyota Motor in 2004. These ventures became important production, engineering, engine, sales, and distribution platforms associated with FAW Group and GAC Group. TMCI operates within a larger network that includes FAW Toyota, GAC Toyota, Toyota and Lexus research and development organizations, Toyota Motor Finance (China), engine and manufacturing companies, and Toyota's electric-vehicle technology partnership with BYD. Its role is therefore best understood as a regional investment, coordination, and business-development hub linking Toyota's global resources with Chinese manufacturing partners, suppliers, dealers, technology companies, and public-sector authorities. The company's scope has expanded beyond conventional internal-combustion vehicles. In 2019, Toyota deepened cooperation with FAW and GAC in electrification and intelligent connectivity, supplied hydrogen-fuel-cell components to commercial-vehicle manufacturers, and reached agreements with other companies concerning mobility services and the wider adoption of electrified transportation. These activities reflected Toyota's effort to pursue multiple technology pathways in China, including hybrids, battery-electric vehicles, hydrogen fuel cells, connected services, and mobility businesses. A major later development came on 22 April 2025, when Toyota Motor Corporation and the Shanghai municipal government signed a strategic cooperation agreement. The central project was a wholly owned Lexus electric-vehicle plant in Shanghai's Jinshan District, with production planned to begin in 2027. The agreement signaled a further shift toward locally produced premium electric vehicles and strengthened Toyota's long-term industrial commitment to China. As a regional subsidiary, TMCI remains closely associated with Toyota's Chinese investment, production, research, distribution, and market-development structure, while individual vehicle manufacturing and retail operations are conducted through affiliated companies and joint ventures.

Toyota originated in the textile-machinery enterprise established by Sakichi Toyoda. Sakichi's automatic loom technology introduced the principle that a machine should stop when it detects a problem, a concept later associated with Toyota's production philosophy. In 1929, the loom patent was sold to the British firm Platt Brothers, providing capital for Kiichiro Toyoda's automobile initiative. Toyota Automatic Loom Works created an automobile division in 1933. The division completed a Type A engine in 1934, an A1 passenger-car prototype in 1935 and the G1 truck later that year. The Model AA passenger car followed in 1936. After a public naming process, the automobile business adopted Toyota, and Toyota Motor Company was incorporated in 1937. The Koromo plant opened in 1938. Wartime production concentrated on trucks, and the plant suffered damage shortly before Japan's surrender in 1945. Passenger-car production resumed after postwar restrictions were eased, but Toyota entered a serious financial crisis in 1949. Restructuring separated manufacturing and sales functions and reduced the workforce. Orders for trucks connected with the Korean War helped revive operations. In the 1950s, Eiji Toyoda and other managers examined Ford and other American factories. Toyota combined those observations with its own quality and resource constraints to develop just-in-time production, standardized work and continuous improvement. The resulting Toyota Production System became influential well beyond the automotive industry. The Toyopet Crown entered production in 1955 and was followed by international exports, including Land Cruiser sales in the Middle East. Toyota entered Brazil with local production in 1958. Its first United States passenger-car effort, centered on the Crown, struggled, but the company later gained traction with the Corona and other compact vehicles. The Corolla, launched in 1966, became Toyota's most important global volume nameplate. Overseas assembly and joint ventures expanded across North America, Asia and other regions during the following decades. Toyota Motor Corporation was formed in 1982 through the merger of Toyota Motor Company and Toyota Motor Sales Company. In 1989, Toyota introduced Lexus in the United States, establishing a luxury brand alongside its mainstream range. The company also expanded its sport-utility, pickup and commercial-vehicle businesses. The first-generation Prius, launched in 1997, brought gasoline-electric hybrid technology to mass-market customers and became the foundation of Toyota's electrification reputation. The global financial crisis and a series of major recalls placed Toyota under intense scrutiny in the late 2000s and early 2010s. Akio Toyoda became president in 2009 and emphasized quality, product appeal and closer engagement with customers. Toyota later pursued connected vehicles, automated driving, hydrogen fuel cells and battery-electric vehicles. It announced Woven City as a real-world technology laboratory and introduced the bZ battery-electric range, including the bZ4X. In 2023, Koji Sato succeeded Akio Toyoda as president and chief executive officer, with Toyoda becoming chairman. Toyota continues to combine high-volume internal-combustion and hybrid vehicles with battery-electric, hydrogen and performance products. Its current challenges include the pace of battery-electric adoption, regulatory change, supply-chain resilience, software development and governance of certification processes across the group. Toyota’s origins are connected to Toyoda Automatic Loom Works, founded by Sakichi Toyoda. His son Kiichiro Toyoda developed an automobile business within the company during the 1930s, and Toyota Motor Company was established in 1937. Early production included trucks and passenger cars, but the company’s postwar survival depended on disciplined cost control, supplier coordination, and close attention to production problems. The Toyota Production System developed during the postwar period under leaders and engineers including Taiichi Ohno and Shigeo Shingo. Its principles included producing only what was needed, when it was needed, preventing defects from moving through the line, and continuously improving processes. Toyota’s manufacturing and supplier systems later became influential internationally under the broader label of lean production. In 1950, Toyota separated its sales organization from manufacturing during a financial and organizational crisis. Toyota Motor Sales became a separate company, operating a large domestic dealer network while Toyota Motor Company concentrated on production and engineering. As the Japanese market matured and international trade conditions changed, the separation increasingly limited coordination. In 1982, the two companies merged, with Toyota Motor Company becoming Toyota Motor Corporation. The merger reunited manufacturing and sales and created the corporate structure known today. Toyota’s domestic expansion was followed by international growth. The company established or expanded production and sales operations in North America, Southeast Asia, Europe, Latin America, and other regions. The Corolla, introduced in 1966, became a particularly important global model and helped establish Toyota as a major international automaker. Local manufacturing enabled the company to reduce trade exposure, adapt products to regional requirements, and develop relationships with governments, suppliers, and dealers. The company entered the premium segment with Lexus, introduced in 1989. Lexus combined Toyota production methods with a separate luxury identity, dealer experience, and product strategy. Its initial success in North America challenged established luxury brands and created a long-term premium business for the group. Environmental technology became another defining part of Toyota’s history. The Prius was launched in Japan in 1997 as the first mass-produced hybrid passenger car. Its gasoline-electric system offered lower fuel consumption without requiring external charging, and subsequent Prius generations and hybrid Toyota and Lexus models expanded the technology globally. Toyota later added plug-in hybrids, fuel-cell vehicles, and battery-electric vehicles to its portfolio, while continuing to argue for a multi-pathway approach to decarbonization. Toyota has also pursued partnerships and diversification. It deepened relationships with Daihatsu and Hino, invested in or partnered with Subaru, Mazda, Suzuki, and technology companies, and expanded into financial services, connected vehicles, automated driving, robotics, and mobility platforms. Motorsport, particularly through Toyota Gazoo Racing, has supported product development and brand communication. In the 2000s and 2010s, Toyota faced both rapid global growth and quality crises. Large recalls beginning in 2009 created reputational and regulatory pressure and prompted changes to quality governance, customer communication, and regional decision-making. More recently, certification and testing irregularities involving Toyota and group companies have renewed attention on governance, compliance, and the balance between speed, autonomy, and centralized oversight. Under Akio Toyoda and then Koji Sato, Toyota has increasingly presented itself as a mobility company rather than solely a vehicle producer. Strategic priorities include carbon neutrality across the vehicle life cycle, software-defined vehicles, batteries, hydrogen, automated driving, connected services, and experimental urban environments such as Woven City. Toyota’s continuing challenge is to combine its established strengths in manufacturing scale, reliability, and hybrid systems with faster innovation in software and zero-emission transportation.

• 2024

  Certification irregularities are disclosed

  [8]Toyota certification irregularities announcementglobal.toyota

  Toyota reports improper certification test applications for several models and pauses shipments of affected vehicles.

• 2023

  Leadership transition

  [11]Leadership transitionglobal.toyota

  Koji Sato became president and CEO, and Akio Toyoda became chairman.

• 2023

  Koji Sato becomes chief executive

  [15]Koji Sato becomes chief executiveglobal.toyota

  Koji Sato succeeds Akio Toyoda as president and chief executive officer.

• 2017

  Capital and technology alliance with Mazda

  [14]Capital and technology alliance with Mazdaglobal.toyota

  Toyota and Mazda announce a capital and technology partnership, including cooperation on electric-vehicle technologies and a United States joint venture.

• 2012

  Cumulative production exceeds 200 million vehicles

  [2]Toyota history and corporate profileglobal.toyota

  Toyota reported cumulative global vehicle production above 200 million units.

• 2009

  Major global recalls

  [13]Major global recallsglobal.toyota

  Toyota begins extensive recalls and quality reviews following unintended-acceleration concerns.

• 1997

  Prius launched

  [2]Toyota history and corporate profileglobal.toyota

  Toyota introduced the first-generation Prius, helping establish mass-market hybrid vehicles.

• 1997

  First-generation Prius launches

  [2]Toyota history and corporate profileglobal.toyota

  Toyota launches the Prius, the first mass-produced hybrid passenger car.

• 1989

  Lexus introduced

  [2]Toyota history and corporate profileglobal.toyota

  Toyota launched Lexus in the United States as a luxury vehicle brand.

• 1989

  Lexus launches

  [12]Lexus launchesglobal.toyota

  Toyota introduces Lexus as its premium automotive marque, initially focused on North America.

• 1982

  Manufacturing and sales companies merged

  [2]Toyota history and corporate profileglobal.toyota

  Toyota Motor Company and Toyota Motor Sales Company merged to form Toyota Motor Corporation.

• 1982

  Toyota Motor Corporation is formed

  [7]Toyota 75-year history: merger of Toyota Motor Company and Toyota Motor Salestoyota.co.jp

  Toyota Motor Company and Toyota Motor Sales merge, reuniting manufacturing and sales.

• 1966

  Corolla is launched

  [2]Toyota history and corporate profileglobal.toyota

  The Corolla introduced Toyota's enduring global compact-car formula. The Corolla enters production and later becomes one of the world’s most widely sold nameplates.

• 1958

  First overseas production facility

  [2]Toyota history and corporate profileglobal.toyota

  Toyota established production in Brazil, its first manufacturing operation outside Japan.

• 1955

  Toyopet Crown enters production

  [2]Toyota history and corporate profileglobal.toyota

  The Crown became Toyota's first full-scale passenger car developed for postwar Japanese conditions.

• 1950

  Production and sales are separated

  [2]Toyota history and corporate profileglobal.toyota

  Toyota separates its sales organization into Toyota Motor Sales during a financial restructuring.

• 1937

  Toyota Motor Company incorporated

  [2]Toyota history and corporate profileglobal.toyota

  The automotive business became a separate corporation on August 28, 1937. Kiichiro Toyoda establishes Toyota Motor Company as an automobile manufacturer.

• 1933

  Automobile division established

  [2]Toyota history and corporate profileglobal.toyota

  Toyota Automatic Loom Works created an automobile division, beginning the business that would become Toyota Motor Corporation.

A global, high-volume automotive brand positioned around reliability, durability, practical engineering, fuel efficiency, broad ownership support and manufacturing quality, with growing performance and electrified-vehicle subranges. A mass-market global automaker positioned around reliability, manufacturing quality, broad vehicle choice, electrified powertrains, safety, and long-term customer value, with Lexus serving the premium segment and Gazoo Racing supporting performance credibility.

• Compact car · 1966

  Corolla

  Introduced in 1966, the Corolla is Toyota's foundational global compact nameplate. It has been offered in sedan, hatchback, wagon and other regional forms, combining accessible pricing, low operating costs and broad service availability. The nameplate remains central to Toyota's worldwide passenger-car strategy.

• Midsize car · 1982

  Camry

  The Camry is Toyota's long-running midsize passenger car, particularly important in North America and several Asian markets. It has traditionally emphasized quietness, comfort, durability and efficient powertrains, with hybrid versions becoming an increasingly important part of the range.

• SUV · 1994

  RAV4

  The RAV4 is a compact crossover that helped define Toyota's modern SUV volume business. It combines car-like road manners with elevated seating and practical cargo capacity and is sold in gasoline, hybrid and, in selected markets, plug-in hybrid forms.

• Hybrid car · 1997

  Prius

  The Prius is Toyota's best-known electrified nameplate and one of the earliest mass-market hybrid vehicles. Its gasoline-electric system, aerodynamic design and efficiency-focused engineering made it a visible symbol of lower-fuel-consumption motoring and a major contributor to Toyota's hybrid expertise.

• Off-road SUV · 1951

  Toyota Land Cruiser

  Land Cruiser is Toyota's internationally recognized body-on-frame utility vehicle family. It is associated with durability, long-distance travel and off-road capability, and has been adapted into different series and specifications for commercial, government and private use across global markets. The Land Cruiser is Toyota’s long-running off-road and utility vehicle family. It is marketed for durability, long-distance travel, difficult terrain, and demanding operating conditions, with different generations and derivatives adapted to regional markets.

• Pickup truck · 1968

  Hilux

  Hilux is Toyota's global pickup line, designed for commercial work, recreation and difficult operating environments. Its reputation rests on robust chassis engineering, payload utility and broad regional availability. Powertrains, body styles and equipment vary substantially by market.

• Battery-electric SUV · 2022

  bZ4X

  The bZ4X is Toyota's battery-electric crossover developed on the e-TNGA platform. It represents the company's expansion into dedicated battery-electric vehicles and offers front- or all-wheel-drive configurations in selected markets.

• Fuel-cell vehicle · 2014

  Mirai

  Mirai is a hydrogen fuel-cell electric sedan. It generates electricity onboard through a fuel-cell system rather than burning hydrogen in the drivetrain. Toyota positions it as a zero-tailpipe-emission vehicle, although its availability depends heavily on hydrogen-refueling infrastructure.

• Performance vehicles · 2012

  GR performance range

  Toyota Gazoo Racing products include the GR Supra, GR Yaris, GR Corolla and GR86. These models use motorsport-derived engineering, specialized chassis tuning and performance-focused powertrains to give Toyota a stronger enthusiast proposition alongside its mainstream vehicles.

• Compact passenger car · 1966

  Toyota Corolla

  Introduced in 1966, the Corolla became a foundational Toyota global nameplate. It has been sold in sedan, hatchback, wagon, and other body styles, with regional powertrains and equipment. The line is associated with practical packaging, affordability, durability, and high-volume production.

• Hybrid passenger car · 1997

  Toyota Prius

  The Prius is Toyota’s best-known hybrid line and helped make gasoline-electric propulsion commercially recognizable worldwide. Its hybrid system combines an internal-combustion engine with electric motor-generators and battery storage, prioritizing fuel efficiency while retaining conventional refueling convenience.

• Sport utility vehicle · 1994

  Toyota RAV4

  The RAV4 is a global compact SUV line offered in conventional hybrid and, in selected markets, plug-in hybrid configurations. It is a major volume product for Toyota and reflects the industry-wide shift from passenger cars toward crossover vehicles.

• Premium automotive marque · 1989

  Lexus

  Lexus is Toyota’s premium marque, offering sedans, SUVs, coupes, performance products, and electrified vehicles. It emphasizes quietness, design, dealer experience, craftsmanship, and technology, and operates through a distinct brand and retail identity.

• Hydrogen fuel-cell electric vehicle · 2014

  Toyota Mirai

  The Mirai is a hydrogen fuel-cell electric sedan. It generates electricity onboard through a fuel-cell stack, uses a battery and electric motor for propulsion, and emits water at the vehicle tailpipe. Toyota uses the model to support its broader hydrogen-mobility strategy.

• Battery-electric SUV · 2022

  Toyota bZ4X

  The bZ4X is Toyota’s dedicated battery-electric SUV and a key product in the bZ family. It represents the company’s expansion into battery-electric vehicles while Toyota continues to offer hybrid, plug-in hybrid, and fuel-cell alternatives.

• 2026

  Al Futtaim Motors recalls 1,983 Toyota Highlander vehicles in UAE over second-row seat defect

  Al Futtaim Motors, Toyota's official distributor and local importer in the UAE, announced the recall of 1,983 Toyota Highlander VXR and GXR vehicles manufactured in the United States between 2021 and 2023, in coordination with the Consumer Protection and Commercial Control Department at the Ministry of Economy and Tourism. The recall concerns second-row seat reclining mechanisms that may not engage fully and fail to lock the seatback securely, following a supplier design modification that may have caused an imbalance between the locking spring and return spring forces, increasing the risk of passenger injury in a collision. Owners will be contacted and the return springs in the reclining mechanisms will be replaced free of charge.

  Source

• 2026

  Toyota recalls 30,978 2026 RAV4 Plug-In Hybrids over ECU software glitch that can shut the vehicle off

  Toyota initiated a safety recall (NHTSA recall 26V659; Toyota recall 26TA22) covering 30,978 2026 RAV4 Plug-In Hybrid vehicles built between July 22 and August 19, 2026, because the motor generator ECU may not properly complete the motor initialization process, potentially leaving drivers with warning lights and reduced power or, in the worst case, a complete shutdown that Toyota treats as a safety risk. The remedy is a software update for the motor generator ECU performed at Toyota dealerships; dealer notification began on October 7, 2026, and owner notification is scheduled to run from November 22 to December 6, 2026. Toyota cited 38 field technical reports and 58 warranty claims in the US that could be related, first identified the issue through a field report in Japan in June 2026, and the recall documents make no mention of accidents or injuries.

  Source

• 2026

  Toyota recalls vehicles in China over defects

  Toyota recalled 121,260 bZ3X and bZ7 vehicles over suspension-fastener, braking-software and steering-assistance defects, and a separate campaign covered 55,477 Land Cruiser Prado and Lexus GX 550h hybrids over a fuel-line connection defect. GAC Toyota will replace affected nuts and provide software updates; dealers will inspect fuel-line connectors and install protective plates or replace affected assemblies as needed.

  Source

• 2024

  Certification-testing misconduct

  Japanese authorities investigated improper or non-compliant certification-test procedures involving Toyota and related manufacturers, including Daihatsu, Hino and Toyota Industries. Affected shipments and production were suspended while the companies reviewed testing and governance processes.

  Source

• 2024

  Toyota vehicle certification irregularities

  Toyota acknowledged irregularities in certification applications for several models, including testing procedures that did not conform to regulatory requirements. Shipments of affected vehicles were suspended while corrective and governance actions were undertaken.

  Source

• 2022

  Daihatsu certification misconduct

  Toyota subsidiary Daihatsu disclosed improper certification testing, leading to shipment suspensions and an investigation into certification governance.

  Source

• 2022

  Toyota Australia announces recall for vehicle stability control software

  Toyota Australia announced a safety recall involving specified Kluger Hybrid, RAV4 Hybrid, LandCruiser 300 and Mirai vehicles produced between March 2021 and April 2022. A software error may prevent the Vehicle Stability Control system from returning to its default ON status under particular circumstances, resulting in non-compliance with Australian Design Rules 88/00. Toyota dealers will update the affected vehicles' software free of charge.

  Source

• 2022

  Toyota recalls vehicles over stability-control software problem

  Toyota announced a recall of about 460,000 U.S. vehicles from the 2020–2022 model years because a software problem could inadvertently disable electronic stability control. The recall includes Toyota and Lexus models; dealers will update the skid control computer software.

  Source

• 2022

  Toyota Motor Philippines recalls GR Yaris vehicles over radar sensor fault

  Toyota Motor Philippines Corp. announced a recall of 94 GR Yaris hatchbacks in the Philippines because the radar sensor may not have been initialized correctly and may fail to activate. The company said it would inspect and, if necessary, initialize the sensor at no cost to customers.

  Source

• 2022

  Toyota Australia announces recall of vehicles over sensor initialization issue

  Toyota Australia announced a safety recall covering certain Toyota C-HR, Yaris, Yaris Cross and GR Yaris vehicles produced from May 2020 through August 2021. The Pre-Collision System radar sensor may not have been initialized properly, potentially leaving the system inoperative without a warning indicator. Dealers will inspect affected vehicles and activate the sensor if necessary, free of charge.

  Source

Read more(53)

• 2023New People

  Japan

  A Prius campaign accompanied the launch of the new generation and framed individual choices and electrified mobility as contributions to a more beautiful world.

  Outcome. The campaign supported the market introduction of the redesigned Prius.

  Source
• 2021Carbon neutrality and multi-pathway electrification

  Global

  Toyota communicated a strategy combining hybrids, plug-in hybrids, battery-electric vehicles and hydrogen fuel-cell vehicles rather than relying on a single propulsion pathway.

  Outcome. The strategy preserved Toyota's hybrid emphasis while attracting debate over the pace of its battery-electric transition.

  Source
• 2021Move the Future

  Japan

  Advertising for the second-generation Mirai focused on hydrogen’s potential as an energy carrier and on the social infrastructure needed for a hydrogen society, rather than concentrating only on vehicle specifications.

  Outcome. The campaign received the top award in the automotive, transport, and logistics category at the 2021 Nikkei Advertising Awards.

  Source
• 2020Woven City

  Japan · Global technology and mobility community

  Toyota announced an experimental city near Mount Fuji intended to provide a controlled environment for testing connected infrastructure, autonomous mobility, robotics, artificial intelligence and new energy systems.

  Outcome. The initiative broadened Toyota's public positioning from vehicle manufacturer toward mobility and infrastructure technology company.

  Source
• 2012ReBORN

  Japan

  The ReBORN campaign connected Toyota’s renewal with efforts to support recovery in the Tohoku region and restore optimism in Japan after the 2011 earthquake and tsunami.

  Outcome. It helped reposition Toyota communication around national recovery, optimism, and reconnecting younger audiences with driving.

  Source
• 2011FUN TO DRIVE, AGAIN.

  Japan

  Toyota introduced a corporate campaign built around renewed enjoyment of driving and broader emotional engagement with automobiles.

  Outcome. The slogan became a prominent part of Toyota’s Japanese corporate communications during a period of renewed emphasis on driving enthusiasm.

  Source
• 2009Hybrid Development History

  Japan

  Toyota used television and newspaper advertising to explain the long development path behind its hybrid technology and Prius, linking environmental research with the company’s social mission.

  Outcome. The campaign was reported as improving perceptions of Toyota’s friendliness, sincerity, and environmental efforts.

  Source
• 2007A One-of-a-Kind Car for Every Customer

  Japan

  A corporate advertising series marked Toyota’s 70th anniversary by focusing on dealership employees and everyday customer interactions rather than presenting the company only through its global scale.

  Outcome. The campaign sought to reconnect the large corporation with customer-first service and the human reality of dealerships.

  Source
• 1997Prius environmental positioning

  Japan · North America · Europe · Global

  Toyota promoted Prius around fuel efficiency, reduced emissions and the practicality of hybrid propulsion, helping make environmental performance a mainstream automotive marketing theme.

  Outcome. The Prius became a globally recognized hybrid nameplate and supported Toyota's leadership position in hybrid vehicles.

  Source

• 2023

  Appoint Koji Sato as president and CEOOther

  Background

  Toyota initiated a leadership succession while seeking to accelerate software, electrification and product transformation.

  Action taken

  Koji Sato succeeded Akio Toyoda as president and CEO, while Toyoda became chairman.

  Aftermath

  The transition preserved continuity in Toyota's management philosophy while placing day-to-day leadership with a younger executive.

  Source

• 2023

  Accelerate a multi-pathway mobility strategyStrategy

  Background

  Toyota faced divergent infrastructure, energy, regulatory, and customer conditions across global markets while the industry accelerated toward lower-carbon vehicles.

  Action taken

  Under new chief executive Koji Sato, Toyota emphasized battery-electric vehicles, hybrids, plug-in hybrids, fuel cells, software, batteries, and connected mobility as complementary areas.

  Aftermath

  The strategy preserves Toyota’s hybrid base while requiring faster development and commercialization of battery-electric and software-intensive products.

  Source

• 2020

  Establish Woven CityStrategy

  Background

  Toyota wanted a real-world setting in which mobility, connectivity, robotics and energy technologies could be developed together.

  Action taken

  The company announced plans for an experimental city near Mount Fuji and assigned the project to its Woven Planet organization.

  Aftermath

  Toyota's corporate narrative expanded toward mobility ecosystems and technology experimentation beyond conventional vehicle manufacturing.

  Source

• 2017

  Build a capital and technology alliance with MazdaM&A

  Background

  Both companies sought scale and shared development capability as the industry moved toward electrification, connectivity, and advanced safety systems.

  Action taken

  Toyota and Mazda announced a capital and technology partnership and cooperation on a United States joint venture.

  Aftermath

  The alliance broadened Toyota’s network of Japanese automotive partnerships and supported joint investment in future vehicle technologies.

  Source

• 1997

  Launch the Prius hybridProduct launch

  Background

  Toyota sought to reduce fuel consumption and emissions while preserving the convenience of a conventional refueling model.

  Action taken

  The company introduced the Prius as a mass-market gasoline-electric hybrid and subsequently extended hybrid systems across much of its range.

  Aftermath

  The Prius became a signature Toyota product and helped make hybrid technology commercially mainstream. Prius established Toyota as a global leader in hybrid vehicles and created a platform for expanding hybrid systems across Toyota and Lexus models.

  Source

• 1982

  Merge Toyota Motor Company and Toyota Motor SalesM&A

  Background

  Low growth, trade friction, changing international production conditions, and the need for closer coordination made the post-1950 production-sales separation less suitable.

  Action taken

  Toyota Motor Company absorbed Toyota Motor Sales and changed its name to Toyota Motor Corporation. Eiji Toyoda became chairman and Shoichiro Toyoda became president.

  Aftermath

  The merger created the present corporate structure and improved coordination between manufacturing, sales, and international expansion.

  Source

• 2026.11.04

  Reported2026.11.04

  Toyota recalls vehicles in China over defects[68]Toyota recalls vehicles in China over defectscarnewschina.com

  Toyota recalled 121,260 bZ3X and bZ7 vehicles over suspension-fastener, braking-software and steering-assistance defects, and a separate campaign covered 55,477 Land Cruiser Prado and Lexus GX 550h hybrids over a fuel-line connection defect. GAC Toyota will replace affected nuts and provide software updates; dealers will inspect fuel-line connectors and install protective plates or replace affected assemblies as needed.

• Unconfirmed

  Reported2026.11.03

  Toyota presents the Kids Mobi concept[100]丰田展示Kids Mobi概念车ai.zol.com.cn

  Toyota displayed Kids Mobi, a concept autonomous electric vehicle designed for children, at its booth during the Japan Mobility Show. The article says it remains in the concept-validation stage.

• 2026.10.30

  Reported2026.10.30

  Waymo and Toyota announce robotaxi vehicle partnership[101]Waymo与丰田宣布自动驾驶出租车车辆合作techcrunch.com

  Waymo and Toyota announced a partnership under which Toyota will manufacture 2027 bZ4X vehicles and integrate Waymo’s self-driving system at its Takaoka factory in Japan. The vehicles are intended for robotaxi operations in international markets, including Japan and the U.K.

• 2026.10.27

  Reported2026.10.27

  Toyota recalls more than 225,000 Sienna Hybrid vehicles over seat-back concern[46]Toyota and Lexus recall 44,000 vehicles over engine-block defectwsbradio.com

  Toyota is recalling more than 225,000 certain 2022 through 2026 Sienna Hybrid vehicles because a seat-back issue could increase the risk of injury during a crash. Toyota dealers will update software or replace affected seat backs at no cost to owners.

• Unconfirmed

  Reported2026.10.11

  Al Futtaim Motors recalls 1,983 Toyota Highlander vehicles in UAE over second-row seat defect[22]Al Futtaim Motors recalls 1,983 Toyota Highlander vehicles in UAE over second-row seat defectgulfnews.com

  Al Futtaim Motors, Toyota's official distributor and local importer in the UAE, announced the recall of 1,983 Toyota Highlander VXR and GXR vehicles manufactured in the United States between 2021 and 2023, in coordination with the Consumer Protection and Commercial Control Department at the Ministry of Economy and Tourism. The recall concerns second-row seat reclining mechanisms that may not engage fully and fail to lock the seatback securely, following a supplier design modification that may have caused an imbalance between the locking spring and return spring forces, increasing the risk of passenger injury in a collision. Owners will be contacted and the return springs in the reclining mechanisms will be replaced free of charge.

• 2026.10.07

  Reported2026.10.15

  Toyota recalls 30,978 2026 RAV4 Plug-In Hybrids over ECU software glitch that can shut the vehicle off[28]Toyota recalls 30,978 2026 RAV4 Plug-In Hybrids over ECU software glitch that can shut the vehicle offcarbuzz.com

  Toyota initiated a safety recall (NHTSA recall 26V659; Toyota recall 26TA22) covering 30,978 2026 RAV4 Plug-In Hybrid vehicles built between July 22 and August 19, 2026, because the motor generator ECU may not properly complete the motor initialization process, potentially leaving drivers with warning lights and reduced power or, in the worst case, a complete shutdown that Toyota treats as a safety risk. The remedy is a software update for the motor generator ECU performed at Toyota dealerships; dealer notification began on October 7, 2026, and owner notification is scheduled to run from November 22 to December 6, 2026. Toyota cited 38 field technical reports and 58 warranty claims in the US that could be related, first identified the issue through a field report in Japan in June 2026, and the recall documents make no mention of accidents or injuries.

• Unconfirmed

  Reported2026.09.30

  Toyota's Century brand goes global[102]丰田Century品牌走向全球news.google.com

  Toyota is expanding its Century brand globally, 28 years after its first attempt to take the brand global.

• Unconfirmed

  Reported2026.09.29

  Toyota eyes selling its model described as Japan's answer to Rolls-Royce around the world[103]丰田考虑将被称为“日本版劳斯莱斯”的车型销往全球市场news.google.com

  Bloomberg reports that Toyota is considering selling its luxury model — described as Japan's answer to Rolls-Royce — in markets around the world.

• 2026.08.27

  Reported2026.08.28

  Toyota to introduce autonomous driving technology in passenger cars from 2028[104]丰田将于2028年在乘用车中引入自动驾驶技术finance.sina.com.cn

  Toyota said on August 27 that it will introduce autonomous driving technology in passenger cars in 2028 and plans to independently develop an L2++ intelligent driving system requiring minimal human intervention, expanding it to more models by 2030. Toyota also confirmed its e-Palette shuttle, unveiled in 2025, remains on schedule to be equipped with L4 autonomous driving in fiscal 2027, and said it is considering partnering with Waymo on Robotaxi business without disclosing a timetable.

• Unconfirmed

  Reported2026.08.25

  Toyota recalls 2024-2025 Tacoma vehicles over shock absorber defect[23]Al Futtaim Motors recalls 1,983 Toyota Highlander vehicles in UAE over second-row seat defectfleetowner.com

  Toyota is recalling certain 2024 Tacoma Hybrid and 2024-2025 Tacoma vehicles because the metal flange on the front and rear shock absorbers may corrode and fail, causing the external oil reservoir to detach and creating a road hazard. The recall potentially affects 48,280 vehicles; dealers will inspect and replace the front and rear shock absorber assemblies as necessary.

Read more(308)

1. 1Toyota — Wikipediaen.wikipedia.org
2. 2Toyota history and corporate profileglobal.toyota
3. 3Toyota corporate executivesglobal.toyota
4. 4Toyota Woven City announcementglobal.toyota
5. 5Japan Ministry of Land, Infrastructure, Transport and Tourism certification investigationmlit.go.jp
6. 6Toyota Motor Corporation official corporate websiteglobal.toyota
7. 7Toyota 75-year history: merger of Toyota Motor Company and Toyota Motor Salestoyota.co.jp
8. 8Toyota certification irregularities announcementglobal.toyota
9. 9Toyota advertising archive: hybrid development campaignpressnet.or.jp
10. 10Toyota 2021 Nikkei Advertising Award casemarketing.nikkei.com
11. 11Leadership transitionglobal.toyota
12. 12Lexus launchesglobal.toyota
13. 13Major global recallsglobal.toyota
14. 14Capital and technology alliance with Mazdaglobal.toyota
15. 15Koji Sato becomes chief executiveglobal.toyota
16. 16Carbon neutrality and multi-pathway electrificationglobal.toyota
17. 17A One-of-a-Kind Car for Every Customeradv.asahi.com
18. 18FUN TO DRIVE, AGAIN.toyota.co.jp
19. 19ReBORNsbbit.jp
20. 20New Peopleadvertimes.com
21. 21Large-scale unintended-acceleration recallsnhtsa.gov
22. 22Al Futtaim Motors recalls 1,983 Toyota Highlander vehicles in UAE over second-row seat defectgulfnews.com
23. 23Al Futtaim Motors recalls 1,983 Toyota Highlander vehicles in UAE over second-row seat defectfleetowner.com
24. 24Al Futtaim Motors recalls 1,983 Toyota Highlander vehicles in UAE over second-row seat defectallafrica.com
25. 25Al Futtaim Motors recalls 1,983 Toyota Highlander vehicles in UAE over second-row seat defectnewstalkzb.co.nz
26. 26Al Futtaim Motors recalls 1,983 Toyota Highlander vehicles in UAE over second-row seat defectktvu.com
27. 27Daihatsu certification misconductglobal.toyota
28. 28Toyota recalls 30,978 2026 RAV4 Plug-In Hybrids over ECU software glitch that can shut the vehicle offcarbuzz.com
29. 29Australian watchdog warns owners of vehicles with critical Takata airbags not to drivenine.com.au
30. 30Australian watchdog warns owners of vehicles with critical Takata airbags not to drivetheguardian.com
31. 31Toyota announces recall of 679 Lexus cars in Chinapunchng.com
32. 32Toyota and Lexus fuel-pump recallrock1053.iheart.com
33. 33Toyota and Lexus fuel-pump recallseattletimes.com
34. 34Toyota and Lexus fuel-pump recallvietnamnews.vn
35. 35Toyota and Lexus fuel-pump recalle.vnexpress.net
36. 36Toyota and Lexus fuel-pump recallmiragenews.com
37. 37Toyota and Lexus fuel-pump recallnews.tuoitre.vn
38. 38Toyota and Lexus fuel-pump recallauto.sina.com.cn
39. 39Toyota and Lexus fuel-pump recalltorquenews.com
40. 40Toyota and Lexus fuel-pump recalltorquenews.com
41. 41Toyota and Lexus fuel-pump recallnews.cnyes.com
42. 42Toyota and Lexus fuel-pump recallmiragenews.com
43. 43Toyota and Lexus fuel-pump recallthenationalnews.com
44. 44China fines Toyota over Lexus price fixingtribune.com.pk
45. 45Toyota and Lexus recall 44,000 vehicles over engine-block defectibtimes.com
46. 46Toyota and Lexus recall 44,000 vehicles over engine-block defectwsbradio.com
47. 47Toyota and Lexus recall 44,000 vehicles over engine-block defectfinance.sina.com.cn
48. 48Toyota and Lexus recall 44,000 vehicles over engine-block defectautoevolution.com
49. 49Toyota China responds to engine-oil complaintsfinance.sina.com.cn
50. 50Toyota announces global Prius and Prius V recallfinance.sina.com.cn
51. 51Toyota announces global Prius and Prius V recallengadget.com
52. 52Toyota announces global Prius and Prius V recalltampabay28.com
53. 53Toyota announces global Prius and Prius V recallcaranddriver.com
54. 54Toyota announces global Prius and Prius V recallmiragenews.com
55. 55Toyota announces global Prius and Prius V recall7news.com.au
56. 56Toyota announces global Prius and Prius V recallcnet.com
57. 57Toyota announces global Prius and Prius V recalldailymail.com
58. 58Toyota announces global Prius and Prius V recallfinance.sina.com.cn
59. 59Motor Accident Compensation Commission sues Toyota over airbag injuriesabc.net.au
60. 60Denso expands fuel-pump recall to 3.53 million U.S. vehiclesautoevolution.com
61. 61Toyota announces RAV4 Plug-in Hybrid safety upgradeteknikensvarld.expressen.se
62. 62DOJ fines Toyota over Clean Air Act reporting violationsautoevolution.com
63. 63Toyota settles U.S. emissions reporting lawsuittoronto.citynews.ca
64. 64Toyota agrees to settle Clean Air Act claimstechtimes.com
65. 65Toyota reiterates its position on political donations amid backlashdailykos.com
66. 66Toyota reports planned China recall of 12,955 imported Alphard vehiclesfinance.sina.com.cn
67. 67Toyota recalls 124 imported Supra carsauto.sina.com.cn
68. 68Toyota recalls vehicles in China over defectscarnewschina.com
69. 69Toyota Australia announces recall for vehicle stability control softwaremiragenews.com
70. 70Toyota Australia announces recall for vehicle stability control softwareitechpost.com
71. 71Toyota recalls vehicles over stability-control software problempressherald.com
72. 72Toyota Motor Philippines recalls GR Yaris vehicles over radar sensor faultphilstar.com
73. 73Toyota Australia announces recall of vehicles over sensor initialization issuemiragenews.com
74. 74Qatar announces recall of Toyota Raize 2022 modelsqatar-tribune.com
75. 75Toyota vehicle recall announcedauto.sina.com.cn
76. 76Toyota Australia announces HiLux WorkMate and SR cab-chassis safety recallmiragenews.com
77. 77Intellectual Ventures sues automakers over patentsnews.jschina.com.cn
78. 78Toyota Australia announces Supra safety recallmiragenews.com
79. 79BMW recalls 50,024 vehicles over brake-assistance riskautoevolution.com
80. 80Subaru recalls vehicles over fuel-pump issueibtimes.com.au
81. 81Toyota hybrid Corolla and Levin recall announced in Chinaworkercn.cn
82. 82Toyota companies announce recalls covering Corolla, Levin and Alphard vehiclesfinance.sina.com.cn
83. 83Toyota recalls vehicles for safety defectsworkercn.cn
84. 84Toyota Australia announces HiLux vehicle recallmiragenews.com
85. 85Toyota-related companies file vehicle recall plans over fuel-pump defectsjl.chinanews.com.cn
86. 86Toyota reaches settlement with engineer’s familytaipeitimes.com
87. 87Toyota faces boycott calls over political donationnewsweek.com
88. 88Toyota announces recall of 1,380 hybrid vehicles in Chinatech.sina.com.cn
89. 89Toyota announces recall of Alphard and Vellfire hybrid vehicles in Chinaauto.sina.com.cn
90. 90Toyota announces recall plan for certain 2019 Prius hybridsusatoday.com
91. 91Takata airbag malfunction prompts recall of additional vehicleswsoctv.com
92. 92Toyota C-HR and Izoa recallfinance.sina.com.cn
93. 93Toyota announces recall of 12,637 Alphard cars in Chinaazertag.az
94. 94Toyota announces recall of Alphard vehicles in Chinachina.org.cn
95. 95Toyota recall covers 928,203 vehicles over airbag inflator riskibtimes.com
96. 96Toyota announces recall of 928,000 vehicles for airbag replacementyahoo.com
97. 97BMW recalls vehicles over backup-camera visibility issueibtimes.com
98. 98BMW recalls vehicles over backup-camera visibility issuecnet.com
99. 99Toyota asks court to reduce jury awardwjon.com
100. 100丰田展示Kids Mobi概念车ai.zol.com.cn
101. 101Waymo与丰田宣布自动驾驶出租车车辆合作techcrunch.com
102. 102丰田Century品牌走向全球news.google.com
103. 103丰田考虑将被称为“日本版劳斯莱斯”的车型销往全球市场news.google.com
104. 104丰田将于2028年在乘用车中引入自动驾驶技术finance.sina.com.cn
105. 105Toyota推出Corolla 60周年纪念特仕版，美国市场限量2,500辆cars.tvbs.com.tw
106. 106丰田因仪表盘问题召回508,354辆汽车abccolumbia.com
107. 107丰田GAZOO Racing发布部分改款GR86webwire.com
108. 108丰田8月销量与产量连续第二个月下滑news.google.com
109. 109丰田推出儿童汽车座椅安装应用thenewswheel.com
110. 110丰田宣布 bZ4X 将在日本上市finanznachrichten.de
111. 111Toyota正式发表GR Corollasetn.com
112. 112Toyota Mirai在印度氢能汽车试点项目中亮相economictimes.indiatimes.com
113. 113丰田推出升级版 Glanzathehindubusinessline.com
114. 114Toyota GRANVIA 在台推出八人座豪华车型setn.com
115. 115供应商遭网络攻击后，Toyota暂停日本工厂生产batonrougepost.com
116. 116丰田暂停日本14家工厂生产ithome.com.tw
117. 117供应商遭网络攻击后丰田暂停日本工厂生产siliconangle.com
118. 118丰田宣布暂停日本工厂生产newser.com
119. 119丰田委托雅马哈发动机开发氢燃料 V8 发动机autoworldnews.com
120. 120Joby、ANA与Toyota合作在日本推动空中共乘japantimes.co.jp
121. 121丰田宣布扩大美国两家工厂的电动汽车零部件产能wvpublic.org
122. 122丰田在印度推出Hiluxdeccanherald.com
123. 123小马智行首次公开第六代自动驾驶系统设计finance.sina.com.cn
124. 124Toyota在东京改装车展发布三款运动型车辆概念caranddriver.com
125. 125丰田在印度推出升级版凯美瑞混合动力轿车business-standard.com
126. 126和泰汽车上调国产汽车价格taipeitimes.com
127. 127丰田计划发表 GRMN Yarissetn.com
128. 128报导称丰田计划推出 Arene 作业系统news.cnyes.com
129. 129Toyota 在 2021 年汽车制造商专利排名中位居第一prnewswire.com
130. 130丰田 Corolla SX 和 Kluger 获得 2022 年 Drive 年度汽车奖类别奖项miragenews.com
131. 131Toyota上调台湾2022年式RAV4价格chinatimes.com
132. 132丰田宣布计划投资350亿美元开发电动汽车techbang.com
133. 133丰田宣布到2030年推出30款电动车型的计划dudleynews.co.uk
134. 134丰田更新Fortuner车型配置news24.com
135. 135丰田发布GR Yaris H2氢燃烧概念车auto.sina.com.cn
136. 136丰田宣布与比亚迪建立合作关系torquenews.com
137. 137丰田公布 bZ4X 美国量产车型亮相finanznachrichten.de
138. 138丰田发布参加2022年NHRA赛季的GR Supra Funny Carcarscoops.com
139. 139丰田发布量产纯电动汽车bZ4Xchinaz.com
140. 140斯巴鲁发布Solterra电动SUVinsideevs.com
141. 141丰田宣布推出 Aygo X 紧凑型跨界车carbuzz.com
142. 142Momenta完成C+轮融资finance.sina.com.cn
143. 143丰田发布全新一代 Innova Crysta 官图k.sina.com.cn
144. 144VCAT驳回车主对丰田的赔偿索赔itnews.com.au
145. 145丰田公布2022款GR86定价prnewswire.com
146. 146丰田宣布在美国投资建设电池工厂news.cheshi.com
147. 147丰田宣布在美国投资电池生产econotimes.com
148. 148丰田宣布与Torrence Racing合作prnewswire.com
149. 149丰田推出 Legender 四驱车型dailyexcelsior.com
150. 150Toyota 上调多款 Hilux 车型价格carguide.ph
151. 151丰田收购Renovochinaz.com
152. 152Toyota停止在印度生产Yarissetn.com
153. 153Toyota 发布 2022 款 Tundradrivingline.com
154. 154Toyota推出RAV4 Adventure车型规格autocar.co.uk
155. 155丰田在日本发布卡罗拉Crossauto.cnfol.com
156. 156丰田尼日利亚推出Starlet小型SUVpunchng.com
157. 157Toyota 更新 2022 款 4Runner 车系driving.ca
158. 158Toyota 在车主应用中推出 Collision Assistancethenewswheel.com
159. 1592020 Toyota Highlander debuts at NYIAS - three-row SUV gains TNGA platform, 3.5L V6 and 2.5L hybrid - paultan.orgpaultan.org
160. 1602020 Toyota Urban Cruiser debuts in India - Suzuki Vitara Brezza-based compact SUV; 1.5L mild hybrid - paultan.orgpaultan.org
161. 1612021 Toyota RAV4 PHV Debuts As Japan's RAV4 Prime | Carscoopscarscoops.com
162. 1622021 Toyota Sienna Earns Family Green Car of the Year Awardtorquenews.com
163. 1632022 Toyota GR 86 Debuts With A New Name And A Bigger Engine - SlashGearslashgear.com
164. 1642023 Subaru Solterra Enters the Growing EV Crossover Marketcaranddriver.com
165. 1652023 Toyota Sequoia Debuts As A 437 HP Hybrid, Body-On-Frame 3-Row SUV | Carscoopscarscoops.com
166. 16633万起！丰田推出皇冠特别版车型：前脸夸张tech.sina.com.cn
167. 16768,000+ Lexus NX Owners: Your Dashboard Might Be Lying To Youtopspeed.com
168. 168700亿日元！丰田正式完成对斯巴鲁收购auto.hexun.com
169. 169安全气囊故障 丰田全球召回340万辆汽车epochtimes.com
170. 170安全氣囊瑕疵 豐田本田召回610萬輛汽車 | 汽車 | 三立新聞網 SETN.COMsetn.com
171. 171安全強化升級！豐田推出台灣專屬SIENTA跨界版本 | 汽車 | 三立新聞網 SETN.COMsetn.com
172. 172安全指示失效 丰田全球召回65.5万辆Camryepochtimes.com
173. 173奥迪裁员仅限于德国两工厂丨丰田“官宣”拆分中国业务【Do说】finance.sina.com.cn
174. 174本田、丰田决定暂停中国工厂生产活动，推迟春节后复产时间tech.sina.com.cn
175. 175比亚迪与丰田成立合资公司 双方将就电动车相关领域开展合作finance.sina.com.cn
176. 176不久后推出 丰田11款全新电动车全球首发_新车上市_汽车_中金在线auto.cnfol.com
177. 177斥资5.5亿美元！丰田欲收购Lyft旗下自动驾驶部门finance.sina.com.cn
178. 178存在熄火隐患 丰田国内召回超40万辆丰田与雷克萨斯品牌汽车auto.people.com.cn
179. 179搭载1.0T三缸发动机 丰田发布小型SUV RAIZEauto.sina.com.cn
180. 180第四代丰田Sienna正式发布，3.5L V6版本或国产无望！auto.sina.com.cn
181. 181防範武漢肺炎 雙田宣布中國工廠停工tw.news.yahoo.com
182. 182丰田、戴姆勒宣布：下周起陆续恢复欧洲工厂运营auto.sina.com.cn
183. 183丰田、华晨宝马、大众等召回部分汽车 因存安全隐患xiaofei.people.com.cn
184. 184丰田、雷克萨斯召回25.66万辆汽车_曝光台_汽车_中金在线auto.cnfol.com
185. 185丰田、一汽丰田、广汽丰田召回逾25万辆车auto.people.com.cn
186. 186丰田、一汽丰田、广汽丰田召回逾25万辆车，涉多款明星车型finance.sina.com.cn

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