Vinted
A Lithuania-founded marketplace and technology group focused on peer-to-peer resale, particularly second-hand fashion.
Last updated October 21, 2026
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Overview
Vinted is a Lithuanian technology company and consumer marketplace best known for its peer-to-peer platform for buying and selling second-hand goods. It was founded in Vilnius in 2008 by Milda Mitkutė and Justas Janauskas. The original idea emerged when Mitkutė was moving house and wanted a simple way to sell clothing she no longer needed; Janauskas helped turn that idea into an online service where individuals could list, discover, and trade pre-owned garments. The company initially concentrated on used clothing, but its marketplace has broadened to include accessories, footwear, children’s goods, homeware, books, electronics, collectibles, and selected higher-value fashion items. Vinted’s operating model is based on user listings and transactions rather than conventional retail inventory. Sellers generally list items without a commission, while Vinted generates revenue through services such as buyer protection, payment-related services, shipping, and other marketplace features. This structure has helped the company position second-hand purchasing as a mainstream alternative to buying new products. A major turning point came after Thomas Plantenga joined the business as a strategy consultant in 2016. He subsequently became chief executive and led a period of operational restructuring, international expansion, and investment in trust, payments, logistics, and technology. In 2019, Vinted became Lithuania’s first technology unicorn after a funding round of €128 million reportedly valued the company at approximately €1 billion. The group later expanded through acquisitions, including Dutch resale platform United Wardrobe in 2020, the integration of German services Kleiderkreisel and Mamikreisel in the same year, and the acquisition of Danish platform Trendsales in 2024. Vinted now presents itself as an ecosystem rather than only an apparel app. Its activities include the Vinted Marketplace, Vinted Go logistics and shipping services, Vinted Pay payment infrastructure, and Vinted Ventures, an investment arm intended to support businesses connected with circular commerce. The company has offices beyond Lithuania, including locations in Germany and the Netherlands, and reported a workforce of more than 2,200 people in 2025. The platform’s central positioning is the normalization of second-hand consumption. Its stated mission is to make second-hand the first choice worldwide, linking resale with affordability, wardrobe circulation, and reduced demand for newly manufactured goods. Vinted has supported public-facing initiatives with figures such as Paul Mescal and Alexa Chung, worked with charitable organizations including Oxfam, and developed media projects intended to make reuse more culturally visible. In 2025 it produced RE/Style, a second-hand fashion design competition for Prime Video UK. The company has also faced criticism and regulatory scrutiny. European data-protection authorities examined complaints concerning GDPR compliance, account blocking, and access to personal data, leading the Lithuanian data-protection authority to impose a fine in July 2024. Fraud connected with transactions on the service has been reported by police, while UK media have investigated user safety, privacy, sexualized images involving minors, and the resale of baby products without clear safety certification. These issues illustrate the governance challenges of operating a large, cross-border, user-generated marketplace. According to reported company results, Vinted recorded consolidated revenue of €813.4 million and net profit of €76.7 million in 2024. The company was reported to operate in more than 26 markets and to have an estimated valuation of about €5 billion in that period. Because Vinted is privately held, valuation and financial figures are based on reported funding, secondary transactions, or company disclosures rather than public-market filings.
History
Vinted began in Vilnius in 2008 when Milda Mitkutė sought a way to dispose of unwanted clothing during a house move. Justas Janauskas helped build a website that allowed individuals to list and exchange garments. The concept developed from a local clothing service into a broader peer-to-peer marketplace in which users could sell, buy, and circulate pre-owned goods. The company’s later growth depended on a shift from a simple listing site toward a managed marketplace. Vinted expanded its supported categories, introduced buyer-protection and payment features, and invested in shipping and trust systems. Thomas Plantenga joined in 2016 as a strategy consultant and later became chief executive. Under his leadership, the business pursued international scale and worked to establish a model in which sellers could list without a conventional commission while the platform monetized buyer protection and related services. In 2019, Vinted raised €128 million in a funding round led by Lightspeed Venture Partners at a reported valuation of approximately €1 billion. This made it Lithuania’s first technology unicorn. In 2020, it acquired Dutch competitor United Wardrobe and consolidated the German services Kleiderkreisel and Mamikreisel under the Vinted identity. These transactions strengthened its position across major European resale markets. The group subsequently developed activities beyond the core marketplace. Vinted Go was created around logistics and shipping, Vinted Pay around in-app payments, and Vinted Ventures around investments linked to circular commerce. In 2024, Vinted acquired Trendsales, a Danish resale platform. By the middle of the 2020s, the company described itself as operating across more than 26 markets, with offices in Lithuania, Germany, and the Netherlands and a workforce exceeding 2,200 people. Vinted’s commercial expansion coincided with growing cultural interest in resale and circular fashion. The platform broadened from apparel into homeware, children’s goods, electronics, books, collectibles, and selected luxury items. It also used partnerships, charity initiatives, public-figure wardrobe sales, fashion events, and entertainment programming to present second-hand shopping as aspirational rather than merely budget-oriented. Its stated mission is to make second-hand the first choice worldwide. The company has faced the operational problems common to large user-generated marketplaces. European regulators investigated complaints involving data protection, account blocking, and the handling of personal-data requests. In July 2024, Lithuania’s data-protection authority issued a multimillion-euro fine. Police and journalists also raised concerns about fraud, scams, privacy, child safety, and the resale of products requiring safety certification. These controversies have made platform governance, moderation, identity verification, and consumer protection important parts of Vinted’s continuing development. Reported financial results indicate that Vinted moved into sustained profitability as it scaled. Company and media reports stated that consolidated revenue reached €813.4 million and net profit €76.7 million in 2024. The business remained privately held, so reported valuations and financing events provide the main public indicators of its market value. Vinted’s history therefore reflects the evolution of European resale from a niche clothing-exchange service into an integrated marketplace, logistics, payments, and circular-commerce group.
- 2025
RE/Style reaches Prime Video UK
[1]Vinted produces a second-hand fashion design competition hosted by Emma Willis.
- 2024
Trendsales acquisition
[1]Vinted acquires Danish resale platform Trendsales.
- 2024
Reported profitability accelerates
[1]The group reports consolidated revenue of €813.4 million and net profit of €76.7 million for 2024.
- 2020
European consolidation
[1]Vinted acquires United Wardrobe and merges German services Kleiderkreisel and Mamikreisel into its platform.
- 2019
Vinted reaches unicorn status
[1]A €128 million funding round reportedly values the company at approximately €1 billion.
- 2016
Thomas Plantenga joins the company
[1]Plantenga joins as a strategy consultant and later becomes chief executive during Vinted’s international expansion.
- 2008
Vinted is founded in Vilnius
[1]Milda Mitkutė and Justas Janauskas establish the service as a way for users to trade unwanted clothing.
Products and positioning
A convenient, mass-market and circular-commerce platform that makes buying and selling second-hand goods, especially fashion, easier and more mainstream.
Peer-to-peer resale marketplace · 2008
Vinted Marketplace
The core Vinted service allows individuals to list, discover, purchase, and sell pre-owned goods. Clothing remains the central category, but the marketplace also supports footwear, accessories, children’s goods, homeware, books, electronics, collectibles, and selected luxury products. The platform combines user listings with payment, buyer-protection, shipping, search, moderation, and dispute-resolution features.
Logistics and shipping
Vinted Go
Vinted Go is the group’s logistics activity, supporting delivery and collection for marketplace transactions. It reflects the company’s effort to control more of the post-purchase experience and reduce friction in cross-border resale.
Payments
Vinted Pay
Vinted Pay refers to in-app payment capabilities associated with the marketplace. Payment infrastructure enables transaction settlement, buyer-protection processes, refunds, and other financial flows within the Vinted ecosystem.
Corporate investment
Vinted Ventures
Vinted Ventures is the group’s investment arm, intended to support companies and technologies connected with circular commerce and the wider second-hand economy.
Entertainment and branded content · 2025
RE/Style
RE/Style is a competition format produced by Vinted in which emerging designers create runway-oriented looks from second-hand garments. Hosted by Emma Willis, it was distributed through Prime Video UK in 2025.
Controversies
2026
Vinted responds to listings linked to looting in France
Vinted stated that it had taken action to identify and remove listings linked to looting in France, and that it had stepped up monitoring of suspicious listings. The company also said that accounts involved could face permanent bans. The statement addressed listings connected to looting in France and described both removal efforts and increased scrutiny of suspicious activity on the platform, along with the possibility of permanent account bans for those involved.
2024
GDPR and account-blocking scrutiny
Data-protection authorities in France, Lithuania, and Poland examined complaints concerning GDPR compliance, blocked accounts, and users’ ability to obtain or control personal data. Lithuania’s authority fined Vinted €2,375,276 in July 2024.
2024
Fraud linked to marketplace interactions
Swedish police reported around 300 fraud cases in which scammers allegedly used Vinted-related interactions to target users’ bank accounts.
2024
UK safety and privacy concerns
A Channel 4 documentary examined alleged risks involving sexualized images of underage users and the sale of second-hand baby products without clear safety certification.
Marketing campaigns
- 2025RE/Style
United Kingdom · Europe
Vinted produced a television competition in which emerging designers created fashion looks from second-hand garments.
Outcome. Extended the brand into entertainment and fashion storytelling.
- Public-figure wardrobe sales
Europe
Vinted has worked with public figures including Paul Mescal and Alexa Chung on exclusive sales of pre-owned wardrobe items, using recognizable participants to increase the visibility and desirability of resale.
Outcome. Supported the cultural positioning of second-hand fashion as mainstream and aspirational.
- Style for Change
United Kingdom
Vinted partnered with Oxfam on an initiative connected with London Fashion Week that promoted the social and environmental value of second-hand fashion.
Outcome. Connected resale with charity, sustainability, and fashion-industry visibility.
Brand decisions
2025
Enter television with RE/StyleProduct launchBackground
Vinted wanted to make second-hand fashion more culturally visible and connect resale with creativity and design.
Action taken
The company produced RE/Style, a competition series centered on designers creating looks from second-hand garments.
Aftermath
The program extended Vinted’s brand beyond transactional marketplace activity into entertainment and fashion media.
2024
Acquire TrendsalesM&ABackground
Vinted continued expanding across European resale markets and sought stronger coverage in Denmark and the Nordic region.
Action taken
The group acquired Danish resale platform Trendsales.
Aftermath
The acquisition expanded Vinted’s regional footprint and added an established local marketplace to its ecosystem.
2020
Consolidate European resale platformsM&ABackground
Vinted faced fragmented national resale markets with established local brands and user communities.
Action taken
It acquired United Wardrobe and integrated the German services Kleiderkreisel and Mamikreisel.
Aftermath
The transactions strengthened Vinted’s position in the Netherlands and Germany and simplified its regional brand architecture.
2019
Scale the no-seller-commission marketplace modelStrategyBackground
Vinted sought to grow beyond a small clothing-exchange service and make peer-to-peer resale attractive to a broad user base.
Action taken
The company raised substantial venture funding and emphasized monetization through buyer protection, payments, shipping, and related services rather than a standard seller commission.
Aftermath
The strategy supported rapid international expansion and helped Vinted reach reported unicorn status.
Funding round and reported valuation. €128 million raised; approximately €1 billion valuation (2019)
Recent events
- Unconfirmed
Reported
Vinted responds to listings linked to looting in France[3]
Vinted said it had taken action to identify and remove listings linked to looting in France and had stepped up monitoring of suspicious listings. It also said accounts involved could face permanent bans.
Reported
Vinted launches its marketplace in Canada[4]
Vinted launched its second-hand fashion marketplace in Canada, enabling consumers there to buy and sell pre-owned clothing and accessories through the platform.
Reported
Vinted acquires United Wardrobe[5]
Vinted confirmed that it acquired rival startup United Wardrobe for an undisclosed amount. The United Wardrobe platform was set to merge entirely with Vinted’s, adding four million users to Vinted’s customer base.
Sources5 sources
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