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A Chinese fast food chain known for affordable burgers and fried chicken.

Last updated November 4, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Wallace is a Chinese fast food chain founded in 2001, headquartered in Fuzhou, Fujian. The brand is popular for offering affordable burgers, fried chicken, and other fast food items, primarily operating in China.

Products and positioning

Mass market, focusing on Western-style fast food with high value for money.

Product categories. Hamburgers · Fried chicken · French fries · Drinks

Controversies

  • 2025

    Stores tampered with expiry dates, used expired ingredients, and falsified health certificates

    In March 2025, media undercover investigations exposed Wallace stores in Zhengzhou, Hefei and other places for 'renewing' expired ingredients by changing labels, tampering with expiry labels to continue using them, and employees falsifying health certificates. Wallace apologized; the stores involved were permanently closed and employees dismissed, and stores nationwide carried out 30-day hygiene self-inspections; Zhengzhou conducted supervisory inspections of all Wallace stores in the city.

  • 2021

    Wallace Beijing Huoying store closed after nonstandard kitchen operations exposed

    Media exposed nonstandard back-kitchen operations at the Wallace Beijing Huoying store. The brand apologized on July 17, announced that the restaurant involved was closed for rectification, and dispatched an inspection team to inspect and rectify. The incident scope was the store involved. Progress: media investigation and company response. Subject: Wallace Beijing Huoying store. Related scope: Beijing Huoying store.

  • 2021

    Beijing store tops food-safety inspection 'blacklist' for using filthy, unclean ingredients

    In Beijing's major food-safety inspection, the Wallace Beijing Huoying store used filthy and unclean ingredients and ranked first on the exposed 'blacklist.' It was proposed to revoke its food business license, and the relevant entities were fined RMB 195,700 and RMB 36,800 respectively.

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Recent events

  • Unconfirmed

    Ele.me and restaurant brands establish Alibaba Local Life Merchants Alliance[6]

    Ele.me and participating restaurant brands, including Lao Xiang Ji, Yum China, Wallace, and Tims Coffee, jointly announced the establishment of the Alibaba Local Life Merchants Alliance and pledged not to raise prices in 2020.

  • Reported

    Woqu Technology Launches an “Employee Sharing” Platform[7]

    Woqu Technology launched an “Employee Sharing” platform and partnered with multiple companies to connect service-industry employees awaiting assignment with labor demand.

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Sources7 sources

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