X, also known as the X0 events, was a Microsoft Gaming trade-show series used to present Xbox hardware, games, and services.
Last updated November 4, 2026
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History
X, sometimes styled or described as the X0 events, was an event series associated with Microsoft's Xbox business. Its purpose was to give Microsoft Gaming a recurring venue for presenting Xbox-related hardware, software, games, and services. The series occupied a position between a trade show, a press event, and a product showcase: its communications function was directed at journalists and the gaming industry, while some editions also allowed members of the public to attend. The available historical record distinguishes the broader X/X0 concept from a Canadian series organized by Microsoft Canada. The Canadian events began in 2002 and were held annually. Their primary audience was the Canadian press, and their purpose was to present Microsoft's games and Xbox-related activities to a regional media market rather than to serve as an international consumer convention. A significant change occurred in 2006, when the Canadian event opened to the public. This broadened the format from a primarily press-oriented presentation into an event with direct consumer access. The change likely increased the series' experiential role, although the available reference material does not provide attendance figures, commercial results, or a detailed account of the programming. The final Canadian event specifically identified in the source material was X13 Media Preview, held in Toronto in 2013. The record does not provide a definitive end date for the international X/X0 series, nor does it explain whether later Xbox showcases replaced it under other names. It also does not identify specific executives, product announcements, controversies, financial results, or formal corporate restructuring connected with the event identity. For that reason, the history can establish the series' purpose, Canadian development, and last documented Canadian edition, but cannot reliably describe a continuing operating status.
- 2013
X13 Media Preview held in Toronto
[1]Toronto hosted X13 Media Preview, identified as the last Canadian event in the available historical record.
- 2006
Canadian event opens to the public
[1]The Canadian edition expanded beyond its media-focused format and became open to the public.
- 2002
Canadian X0 events begin
[1]Microsoft Canada began organizing an annual Canadian X0 event focused primarily on presenting Xbox games to the Canadian press.
Products and positioning
An Xbox-centered trade-show and media-event identity used by Microsoft Gaming to showcase its gaming hardware, software, services, and upcoming releases to press, industry participants, and, in some editions, the public.
Product categories. Xbox hardware showcases · Video-game demonstrations and previews · Xbox software and service presentations · Press briefings and trade-show programming
Controversies
2026
US Justice Department backs X's bid to annul EU fine; EU vows to defend in court
The U.S. Justice Department said it had filed an application at the EU General Court to support X's bid to annul a 120 million euro ($137 million) fine that the European Commission imposed on the platform late last year for breaches of the EU's Digital Services Act, after regulators found X's blue checkmarks involved "deceptive design practices" and could expose users to scams and manipulation. The European Commission said it is ready to defend the fine in court, calling enforcement of its legislation the EU's "sovereign right". The Justice Department warned that the fine, if upheld, "may have significant implications" for U.S. online platforms and other companies providing digital services in the EU.
2026
B.C. tribunal reverses penalty against X
The Civil Resolution Tribunal of British Columbia reversed a $100,000 penalty against X for not deleting an intimate image shared on its platform, finding that blocking the image in Canada reasonably addressed its distribution.
Recent events
Reported
B.C. tribunal reverses penalty against X[4]
The Civil Resolution Tribunal of British Columbia reversed a $100,000 penalty against X for not deleting an intimate image shared on its platform, finding that blocking the image in Canada reasonably addressed its distribution.
- Unconfirmed
Reported
X adds a prompt to promote posts[6]
X introduced a pointing-hand prompt directing users writing a post to the “promote” button. Users reported that it appeared while they were composing posts, and the prompt confused and annoyed some users.
Reported
X announces proposed creator tipping feature[7]
X announced a proposed feature that would let users send $1 tips to content creators by pressing and holding the Like button. The feature is powered by X Money; no confirmed rollout timeline or geographic eligibility requirements were disclosed.
Reported
X launches The X Subscription bundling Grok, Cursor and X Premium[8]
X has launched 'The X Subscription', a single membership combining access to Grok AI services, the Cursor coding platform and X Premium features, replacing the separate SuperGrok, Cursor Pro and X Premium+ plans. Paid plans start at $8 per month across five tiers (Free, Plus, Premium, Super and Ultra, with paid tiers at $8, $30, $100 and $200 per month), with a shared AI usage pool across Grok and Cursor. Existing subscribers can keep their current plans or switch and receive a prorated refund for unused time; the rollout is gradual, expanding over the coming days.
Reported
X expands its Gametime sports hub beyond the NFL, starting with MLB[9]
X announced on Wednesday that it is expanding its Gametime feature on its social media platform beyond tracking the NFL alone, turning the NFL-focused sports hub into a year-round sports destination starting with MLB, with other professional leagues to follow. The hub offers live scores, play-by-play updates, and game feeds, and is aimed at users discussing live sporting events as well as at wooing brands and advertisers looking to reach passionate sports fans.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Reported
US DOJ files to intervene in bid to overturn €120m EU fine against X[3]
The US Department of Justice has filed an application with the EU's General Court seeking to join Elon Musk's and X's legal challenge to overturn the European Commission's €120m fine imposed on X in December 2025. The Commission had said X 'deceives users' by selling blue tick badges without meaningfully verifying account holders, and also accused X of failing to provide transparency around its adverts and denying researchers access to public data. US Assistant Attorney General Brett A. Shumate said the Commission 'inappropriately attempted' to expand its reach to American companies outside its control, while the European Commission said it is 'ready to defend' its position in court.
Reported
US Justice Department backs X's bid to annul EU fine; EU vows to defend in court[2]
The U.S. Justice Department said Thursday it had filed an application at the EU General Court to support X's bid to annul a 120 million euro ($137 million) fine that the European Commission imposed on the platform late last year for breaches of the EU's Digital Services Act, after regulators found X's blue checkmarks involved "deceptive design practices" and could expose users to scams and manipulation. The European Commission said Friday it is ready to defend the fine in court, calling enforcement of its legislation the EU's "sovereign right". The Justice Department warned that the fine, if upheld, "may have significant implications" for U.S. online platforms and other companies providing digital services in the EU.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Reported
X expands 'Under the Hood' transparency tool to disclose government-forced post limits[10]
X announced it has expanded its 'Under the Hood' transparency tool so users can see when their posts have been downranked, withheld, or 'shadowbanned' due to the company's compliance with local laws and government demands, including which country made the request.
Reported
B.C. tribunal rules X cannot be fined further over intimate image[5]
The B.C. Civil Resolution Tribunal ruled that X Corp. cannot be fined for not deleting an intimate image posted without a woman’s consent, finding that it lacked authority to order deletion beyond the image’s geoblocking in Canada.
Reported
X unveils Tidal fish-monitoring project[11]
Alphabet's X unveiled Tidal, a project using underwater cameras and machine-perception tools to monitor fish behavior and support more sustainable fish farming.
Sources11 sources
- 1X (Xbox show)en.wikipedia.org
- 2US Justice Department backs X's bid to annul EU fine; EU vows to defend in courtcnbc.com
- 3US Justice Department backs X's bid to annul EU fine; EU vows to defend in courtbbc.co.uk
- 4B.C. tribunal reverses penalty against Xbrandonsun.com
- 5B.C. tribunal reverses penalty against Xvancouversun.com
- 6X 添加推广帖子的提示techcrunch.com
- 7X宣布拟推出创作者打赏功能thenews.com.pk
- 8X推出捆绑Grok、Cursor与X Premium的统一订阅服务freepressjournal.in
- 9X 将 Gametime 体育中心扩展至 NFL 以外，首先覆盖 MLBtechcrunch.com
- 10X扩展“Under the Hood”透明度工具，披露政府强制限制帖文的情况techcrunch.com
- 11X公布潮汐鱼类监测项目businessinsider.com
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