Recent events
Recent events tied to this brand in public sources.
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2026
Coca-Cola unveils refreshed Real Magic brand identity and Hug logo
Coca-Cola unveiled its Real Magic global brand platform with a refreshed visual identity and a new perspective on its logo, called the “Hug” logo.
2026
KFC announces Coca-Cola as U.S. beverage supplier
KFC announced that Coca-Cola will replace PepsiCo as the beverage supplier for KFC restaurants in the United States. KFC expects to serve Coca-Cola beverages at all its U.S. restaurants by the end of the first quarter of 2027.
2026
Coca-Cola hires Monster Energy's Rob Gehring to lead North America operations
Coca-Cola and Monster Energy said on Friday, Sept. 25, 2026, that Rob Gehring, head of Monster Energy's Americas business, will leave to run Coca-Cola's North America unit, taking over the position on Dec. 1.
2026
Food and beverage companies filed 239 legal challenges against public health labeling policies (2010-2025)
An investigation by Lighthouse Reports found that food and beverage giants including Coca-Cola, PepsiCo, and Mars filed 239 legal challenges from 2010 through 2025 to block or delay public health policies, particularly labeling requirements for ultraprocessed foods and sugary drinks. Cases were cataloged in the United States, Mexico, Colombia, Brazil, Britain, and India, with a third of the lawsuits coming from just nine parent companies.
2026
NBS Sport launches EPL on NBS Sport Premier League platform
NBS Sport unveiled a dedicated Premier League platform, EPL on NBS Sport, at The Villa in Kampala, offering free-to-air coverage of the English top flight for the 2026/27 season, with Guinness, Coca-Cola and Championbet as flagship sponsors.
2022
Thums Up signs Shah Rukh Khan as brand ambassador
Coca-Cola signed Shah Rukh Khan as Thums Up's brand ambassador and announced a new commercial campaign featuring him across multiple platforms.
2022
Kano court denies Coca-Cola's injunction request against Pop Cola
The Federal High Court in Kano refused Coca-Cola's request for an interlocutory injunction that would have stopped Pop Cola from continuing its business while the trademark suit proceeds. The court ordered an accelerated hearing; the underlying suit concerns alleged similarities in Pop Cola advertising materials.
2022
Coca-Cola Japan announces higher shipment prices for some beverages
Coca-Cola's Japanese subsidiary announced higher shipment prices for several beverages in sizes of 1.5 liters and above, with increases of up to 8%.
2022
Coca-Cola sets 2030 reusable packaging target
Amid criticism over plastic pollution, The Coca-Cola Company said it aims to make 25 percent of its packaging globally reusable by 2030.
2022
Coca-Cola launches Zero Sugar in India
Coca-Cola introduced Coca-Cola Zero Sugar in India. The company said the variant extends its efforts to provide reduced-sugar drinks.
2022
Coca-Cola and Molson Coors announce Simply Spiked Lemonade
Coca-Cola and Molson Coors announced the planned release of the Simply Spiked Lemonade alcoholic drink lineup for the coming summer. The lineup is described as including blueberry, strawberry, watermelon and signature lemonade flavors.
2022
Coca-Cola and Molson Coors agree to launch Simply Spiked
Coca-Cola and Molson Coors entered into an agreement to launch Simply Spiked, an alcoholic beverage brand inspired by Coca-Cola's Simply Juice range.
2022
Coca-Cola launches Jamii sustainability platform in Africa
Coca-Cola Africa Operating Unit and its bottling partners launched Jamii, an Africa-focused sustainability platform that brings together existing and new initiatives in water stewardship, women's and youth economic empowerment, and waste management.
2022
Coca-Cola launches Africa-focused Jamii sustainability platform
Coca-Cola launched Jamii, an Africa-focused sustainability platform covering water preservation, waste management, and economic empowerment for women and youth.
2022
Jujutsu Kaisen and Coca-Cola collaboration commercial released
Jujutsu Kaisen released an official collaboration commercial with Coca-Cola to promote the launch of the Jujutsu Kaisen 0 movie in Japanese theaters.
2021
Coca-Cola and Plastic Bank renew partnership
Coca-Cola and Plastic Bank renewed their partnership, extending it for 2022. The partnership has collected ocean-bound plastic and supports its collection and recycling.
2021
Minute Maid, Coke and Sprite products recalled over possible metal objects
Minute Maid is recalling Berry Punch, Fruit Punch and Strawberry Lemonade because some 59-ounce cartons could contain foreign metal objects. The report also says some Coke and Sprite cans are recalled for the same reason. The recall affects eight U.S. states listed in the report.
2021
Coca-Cola announces a Florida reverse vending machine
Coca-Cola and Coca-Cola Beverages Florida announced plans to launch a reverse vending machine at the University of Miami. The initiative includes a 5¢ donation for each aluminum can or plastic bottle collected.
2021
Coca-Cola Nepal and Viber collaborate on Food Randomizer
Coca-Cola Nepal collaborated with Rakuten Viber on an augmented-reality Viber lens called Food Randomizer, which lets users generate meal-and-Coke combinations and share requests with others.
2021
Coca-Cola launches Designated Driver campaign
Coca-Cola announced the launch of its annual Designated Driver campaign in Northern Ireland, rewarding sober drivers with free drinks and offering free parking at participating Q-Park sites during December.