Recent events
Recent events tied to this brand in public sources.
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2021
Newk’s and Coca-Cola launch holiday giveaway
Newk’s Eatery and Coca-Cola partnered on a holiday giveaway running from Nov. 17 to Dec. 17, offering prizes including a PlayStation 5, Newk’s for a year, Coca-Cola Beats by Dre, and a Coca-Cola cooler.
2021
Coca-Cola announces acquisition of BodyArmor
Coca-Cola announced a $5.6 billion acquisition of control of sports-drink maker BodyArmor. The article describes the transaction as covering all control and elsewhere as a purchase of a 70% stake.
2021
Coca-Cola acquires full control of BodyArmor
Coca-Cola announced that it had acquired full control of sports drink brand BodyArmor for $5.6 billion.
2021
Coca-Cola launches Real Magic brand platform
Coca-Cola unveiled Real Magic, a new global brand philosophy and platform intended to guide its marketing and communications.
2021
Coca-Cola introduces a new visual identity and logo treatment
Coca-Cola introduced a new visual identity alongside its Real Magic platform, including a new perspective on its logo called the “Hug” logo.
2021
Brands terminate partnerships with Zhang Zhehan
On the evening of August 13, Wahaha and more than 20 other brands announced that their partnerships with Zhang Zhehan were terminated immediately or had expired.
2021
US lawmakers condemn Beijing Olympics sponsors
A bipartisan US congressional group condemned US companies sponsoring the 2022 Beijing Winter Olympics, saying they refused to condemn the Chinese government's treatment of Uyghurs. The companies' representatives testified at a hearing; Coca-Cola's representative said the company respected all human rights.
2021
Coca-Cola says it is improving its customization tool
In response to criticism of its Share a Coke customization tool, Coca-Cola said it was “refining and improving” the feature and adding terms and phrases it considers consistent with its intended purpose.
2021
Coca-Cola faces criticism over Share a Coke customization restrictions
Coca-Cola faced criticism after customers reported that its customization tool blocked terms including “Palestine” and “Black Lives Matter” while allowing some offensive phrases. The article reports that users shared their findings on Twitter.
2021
Tafi announces Unity Collection apparel for Samsung AR Emoji
Tafi and Coca-Cola announced that virtual apparel inspired by the 1971 Unity Collection would launch on July 1 for Samsung Galaxy users to use with Samsung AR Emoji.
2021
Tafi and Coca-Cola partner on digital apparel
Tafi and Coca-Cola partnered to bring apparel inspired by Coca-Cola’s 1971 Unity Collection to Samsung AR Emoji users.
2021
Coca-Cola and PULLBOX sponsor Free Comic Book Day anniversary celebrations
Coca-Cola and PULLBOX joined Free Comic Book Day’s 20th-anniversary celebrations as sponsors. Coca-Cola was named Presenting Sponsor and was to appear on promotional materials and merchandise distributed to local comic shops.
2021
Coca-Cola Australia launches Turn Up Your Break campaign
Coca-Cola Australia rolled out its Turn Up Your Break campaign, created by Ogilvy Sydney and led by a television commercial encouraging people to pause with a Coke during their break.
2021
Coca-Cola’s outside-counsel policy challenged over alleged racial discrimination
An anti-discrimination group challenged Coca-Cola’s outside-counsel policy. Its attorney argued that the requirement for law firms to meet diversity targets violates federal law; the article reports an allegation, not a legal determination.
2021
Coca-Cola announces Coke On Pass subscription service
Coca-Cola announced its Coke On Pass vending-machine subscription service in Japan, with a launch planned for May and a promotional monthly price of 1,350 yen.
2021
Coca-Cola heart-shaped recyclable bottle becomes available in some US supermarkets
Coca-Cola's 390 cc recyclable bottle with a heart-shaped design was already available in some US supermarkets; the company said it would expand availability nationwide during the summer.
2021
Coca-Cola System in Romania introduces KeelClip packaging
The Coca-Cola System in Romania began listing can multipacks with KeelClip cardboard packaging at the end of March, replacing plastic wrap. The full transition was planned to be completed by the end of 2021.
2021
Coca-Cola announces rollout of 100% recycled PET bottles in the U.S.
Coca-Cola announced a 13.2-ounce bottle made from 100% recycled PET, planned for availability at U.S. convenience stores beginning in February, with the design planned for nationwide rollout in summer. The bottle design will be used for Coke, Diet Coke and Coke Zero Sugar.
2021
Coca-Cola reinstates 2021 performance guidance
Coca-Cola said it was resuming issuance of 2021 performance guidance and forecast high-single-digit organic revenue growth, high-single-digit to low-double-digit earnings-per-share growth, and at least $8.5 billion in free cash flow.
2021
Coca-Cola launches Open to Better packaging in the UK
Coca-Cola's limited-edition Open to Better packaging went on sale in the UK, replacing the classic logo design on the package with New Year wish prompts that consumers could personalize.