Recent events
Recent events tied to this brand in public sources.
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2026
UNO launches global Championship Series with $50,000 grand prize
UNO is launching a global Championship Series with a $50,000 grand prize. In-person qualifiers are scheduled for Orlando on October 3, Chicago on October 10, and Los Angeles on October 17, with digital qualifiers through the UNO! Mobile app. The championship takes place November 11 in Los Angeles and streams live on Twitch. Mattel is also releasing tournament-themed products including a championship belt and card shuffler.
2026
American Girl reveals Corinne Tan doll
American Girl revealed Corinne Tan as its 2022 Girl of the Year and introduced a doll based on the character.
2026
Bill’s and Mattel announce Christmas campaign partnership
Bill’s Restaurants announced a partnership with Mattel for a Christmas campaign featuring UNO and Scrabble across all 49 Bill’s restaurants. The campaign is planned to launch on 12 November and run throughout the Christmas period.
2026
Mattel appoints Peter Griffith as CFO and board director
Mattel announced Peter Griffith’s appointment as chief financial officer, effective October 20, 2026, and said he will join the company’s board of directors. He succeeds Paul Ruh, who will serve in an advisory role through the end of the year to support the transition.
2026
Paul Ruh leaves Mattel CFO post
Paul Ruh's final day as Mattel's CFO was Oct. 19, 2026; he remained with the company as an executive adviser through Dec. 31 to support the transition.
2026
Mattel releases Barbie Signature Celine Dion collectible doll
Mattel has officially released the Barbie Signature Celine Dion Doll as part of its limited-edition Creations line, retailing for $59.99. The collectible replicates the singer's 1998 Academy Awards look, including the ocean-blue gown and the 'Heart of the Ocean' necklace, and is available for pre-order on the Mattel Creations website.
2026
Mattel unveils Serena Williams Barbie doll in Barbie Signature Role Models series
Mattel unveiled a new Serena Williams Barbie doll as the latest release in its Barbie Signature Role Models series. The doll, dressed in Williams' title match look from her seventh major singles victory with a racket, ball and signature accessories, retails for $45 and is available for pre-order, becoming available Friday.
2026
Ariel Investments urges Mattel to consider a sale
Ariel Investments, a major shareholder in Mattel, sent a letter from Chairman and Co-CEO John Rogers to Mattel's board of directors urging the struggling toymaker, as it seeks a turnaround, to consider a sale to the right buyer, with options ranging from a divestiture of significant assets to a merger and/or an outright sale of the company; Ariel argued a strategic buyer would pay a significant premium to the current share price. Mattel said its board and management team are committed to acting in the best interests of all shareholders and will consider the views expressed in the letter.
2026
Mattel announces CEO Ynon Kreiz departing after eight years
On Wednesday, Sept. 30, 2026, Mattel announced that CEO Ynon Kreiz is departing the company after eight years in the top job; Kreiz is set to take on the position of co-CEO of the anticipated Paramount-Warner Bros. Discovery combination.
2026
Mattel introduces Marilyn Monroe Signature Doll
Mattel introduced a new Marilyn Monroe Signature Doll, part of its celebration of Monroe's lasting impact on Hollywood, fashion and pop culture, timed to what would have been her 100th birthday.
2026
Mattel releases UNO Championship Series product line
UNO released a new line of Championship Series products to coincide with the tournament, including a tournament card set, a championship belt and a card shuffler, all available now in the Mattel Shop.
2026
Mattel launches Marilyn Monroe Signature Doll
Mattel introduced a new Marilyn Monroe Signature Doll recreating her pink dress look from the 1953 film Gentlemen Prefer Blondes, as part of its celebration of Monroe's cultural impact.
2026
Mattel launches UNO Championship Series tournament
Mattel announced the launch of the UNO Championship Series, a live tournament with a $50,000 grand prize, featuring in-person qualifying rounds in Kissimmee, Chicago and El Segundo, online qualifiers via the UNO! Mobile app, and a final tournament in Los Angeles on Nov. 11 streamed on Twitch.
2022
Mattel launches Phase 10 40th anniversary box set
Mattel introduced a new 40th anniversary edition box set for the Phase 10 card game, featuring a keepsake box, nostalgic-design cards and a letter from the game's creator. The article says it was available exclusively on Amazon for $14.99.
2021
Mattel unveils two Barbie dolls for Hispanic Heritage Month
Mattel unveiled two new Barbie dolls inspired by Celia Cruz and Julia Alvarez in celebration of Hispanic Heritage Month.
2021
Mattel apologizes for Asian representation shortfall in Olympics collection
Mattel apologized for the lack of Asian representation in its Tokyo Olympics collection after online criticism. The company said its Skateboarder doll was intended to represent the Asian American community, but acknowledged that its effort fell short.
2021
Barbie faces backlash over Olympics collection
Barbie faced criticism after the relaunch of its Tokyo Olympics 2020 collection allegedly omitted an Asian-American doll. The source reports criticism but does not establish that the omission was intentional.
2021
Mattel launches Barbie dolls honoring frontline workers
Mattel launched one-of-a-kind Barbie dolls honoring frontline workers during the coronavirus pandemic, including several named medical professionals and researchers.
2021
Barbie Olympic collection criticized for lacking Asian representation
Mattel's Tokyo Olympics Barbie collection drew public criticism after audiences noticed it lacked an Asian representation; social media users expressed disappointment.
2021
Mattel launches Mattel PlayBack pilot program
Mattel announced the launch of Mattel PlayBack, a pilot program that lets consumers return unwanted toys for recycling and reuse of materials in future toys. The pilot initially covers the United States and Canada.