Recent events
Recent events tied to this brand in public sources.
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2020
Scopely, Hasbro and Mattel partner on Scrabble Go
Scopely and Hasbro partnered with Mattel on a new mobile game based on Mattel Scrabble, developed with game studio PierPlay.
2020
Barbie launches Wellness doll collection
Barbie launched a collection of dolls focused on self-care, including dolls with meditation exercises for children.
2020
Mattel introduces Barbie dolls with vitiligo and alopecia
Mattel unveiled Barbie dolls depicting vitiligo and alopecia. The vitiligo doll was on sale at the time of reporting; the alopecia doll was planned to hit shelves in June.
2020
Barbie announces new Fashionistas dolls
Barbie announced new Fashionistas dolls for 2020, including dolls with no hair, vitiligo and prosthetic limbs. The article says the vitiligo doll would be available in spring and the no-hair and prosthetic-limb dolls later in the year.
2020
Mattel announces a more diverse Barbie doll collection
Mattel announced a planned new collection for Barbie that includes dolls with different races and sizes, including dolls with vitiligo, in a wheelchair, without hair, and with a prosthetic limb. The article describes the collection as set to be introduced; it does not establish that the launch had already occurred.
2019
Mattel announces sustainable-material update for Rock-a-Stack
Mattel announced that its Rock-a-Stack toy would be made from sugar-cane-based plastics and packaged in recycled or sustainably sourced material. The article says the updated product was planned to debut in the first half of 2020; it does not report that the debut had occurred.
2019
Barbie Judge Doll unveiled
Mattel unveiled the Barbie Judge Doll as Barbie's 2019 Career of the Year doll.
2019
Mattel launches gender-inclusive doll line
Toy manufacturer Mattel launched a new line of dolls described as “gender inclusive” and “free of labels.”
2019
Mattel promotes Rajesh Hurkat to senior director for human resources
Mattel promoted Rajesh Hurkat to senior director for human resources, with responsibilities for its manufacturing sites globally.