Recent events
Recent events tied to this brand in public sources.
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2021
Mattel launches Mattel PlayBack pilot program
Mattel announced the launch of Mattel PlayBack, a pilot program that lets consumers return unwanted toys for recycling and reuse of materials in future toys. The pilot initially covers the United States and Canada.
2021
Mattel launches PlayBack toy take-back program
Mattel launched Mattel PlayBack, a free take-back program initially accepting Barbie, Matchbox, and MEGA toys. Mattel says materials from returned toys will be used in future products; unusable material will be downcycled or converted from waste to energy.
2021
Mattel announces Matchbox Tesla Roadster for 2022
Mattel announced the Matchbox Tesla Roadster, a die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. The vehicle is planned to become available starting in 2022.
2021
Wallshoppe launches Barbie wallpaper collection
Wallshoppe launched a Barbie-themed wallpaper collection created in collaboration with Mattel. The collection includes peel-and-stick and traditional wallpaper, as well as removable life-size murals, and is available through Wallshoppe.
2021
Barbie adds new dolls to Fashionistas line
The Barbie brand added new dolls to its Fashionistas line, including Ken in a wheelchair, Ken with rooted hair, and a Barbie with lighter skin with vitiligo. The new range was scheduled to be available across the UK from February 2021.
2021
Barbie introduces Dr. Maya Angelou doll
Barbie announced a Dr. Maya Angelou doll as a new addition to its Inspiring Women doll series. The doll was available for purchase at a retail price of $29.99.
2021
Pokémon announces anniversary music and brand partnerships
The Pokémon Company said it was teaming up with Universal Music Group and musicians, and partnering with brands including Levi’s, McDonald’s, Jazwares, Scholastic, Mattel, Funko and the Wand Company, as part of Pokémon’s 25th-anniversary celebration.
2020
Barbie announces second Día de Muertos collectible doll
Barbie announced the release of its second Día de Muertos collectible doll, the Signature Dia De Muertos 2020 Doll.
2020
Mattel unveils politically active Barbie doll set
Mattel unveiled a Barbie doll set depicting a Black woman running for office and an all-female campaign staff.
2020
Barbie unveils 2020 Campaign Team doll set
Mattel unveiled a Barbie 2020 elections campaign set of four dolls, including a Black doll as the presidential candidate, to encourage and inspire girls to take on leadership roles.
2020
Mattel launches Barbie Election Campaign Team dolls
Mattel launched its Barbie Election Campaign Team, a range of four dolls representing a presidential candidate, campaign manager, fundraiser, and voter.
2020
Mattel reveals WWE Fan Takeover action figure line
Mattel revealed a new line in its WWE action figure series, with fans choosing the gear featured on the figures. The panel announced two waves.
2020
Discovery announces Shark Week 2020 consumer products programme
Discovery announced a Shark Week 2020 consumer products programme featuring new and returning merchandise partners and themed products across several categories. Some listed products were planned for release in July.
2020
Barbie adds four dolls to the BMR1959 collection
Mattel added four dolls to Barbie’s BMR1959 collection, including one featuring an inclusive hairstyle with styled edges and baby hairs.
2020
Barbie announces doll-donation program with First Responders Children's Foundation
Barbie announced a program to donate one doll for each career doll sold from May 14 through May 17 to the First Responders Children's Foundation, with up to 30,000 dolls to be donated.
2020
Mattel launches Fisher-Price #ThankYouHeroes collection
Mattel announced the launch of Fisher-Price’s special-edition #ThankYouHeroes collection, featuring collectible action figures and Little People Community Champions honoring people leading the fight against COVID-19. The article says net proceeds from the line will go to the #FirstRespondersFirst initiative.
2020
Mattel unveils Fisher-Price #ThankYouHeroes dolls
Mattel unveiled a new line of Fisher-Price dolls called #ThankYouHeroes to honor frontline workers. The source says all proceeds from the line will go to #FirstRespondersFirs to support frontline workers.
2020
Lawsuit over Luciana Vega doll
Astronomer Lucianne Walkowicz sued American Girl and its parent company Mattel, alleging they used her likeness and name to create the Luciana Vega doll. She seeks to stop sales of the doll.
2020
Mattel releases Dina Asher-Smith Barbie doll
Mattel released a Barbie doll resembling British sprinter Dina Asher-Smith as part of its Dream Gap Project collection.
2020
Mattel announces Hot Wheels Tesla Cybertruck remote-control cars
Mattel announced that its Hot Wheels brand would offer two limited-edition Tesla Cybertruck remote-control cars, in 1:10 and 1:64 scales. The article says delivery was expected in December.