Recent events
Recent events tied to this brand in public sources.
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2022
McDonald's begins limited trial of Crispy McFillet
McDonald's launched the Crispy McFillet chicken burger for a limited trial at 50 restaurants in the UK and Ireland, with availability beginning on 30 March 2022.
2022
McDonald's and the Red Cross launch Ukraine fundraising drive
McDonald's teamed up with the Red Cross for a fundraising drive to support people in Ukraine and pledged to raise £1 million.
2022
McDonald’s announces temporary closure of its Russia restaurants
McDonald’s said it was temporarily closing all 850 of its restaurants in Russia in response to Russia’s invasion of Ukraine. The company said it would continue paying its 62,000 employees in Russia.
2022
Kytch sues McDonald's over alleged harm to its business
Kytch's cofounders sued McDonald's for $900 million, alleging that McDonald's torpedoed the startup's business. McDonald's called Kytch's claims “meritless.”
2022
McDonald’s Australia announces national MyMacca Rewards launch
McDonald’s Australia announced the national MyMacca Rewards loyalty program, which lets customers earn points on eligible purchases and redeem them for food rewards. Customers could use the program starting March 3.
2022
McDonald’s seeks extension to pork-supplier policy deadline
McDonald’s said it is asking for a two-year extension to its deadline for ending business with pork suppliers that use gestation stalls, citing COVID delays and swine disease outbreaks. The company also stated that 85% to 90% of its US pork supply would come from sows kept out of gestation crates by the end of 2022, with 100% expected by the end of 2024.
2022
McDonald's and 23XI Racing team up on co-branded clothing line
McDonald's announced that it teamed up with 23XI Racing to create a co-branded clothing line, including shirts, hats, pants and jackets.
2022
McDonald's Germany partners with Targomo for restaurant location planning
McDonald's Germany partnered with location-intelligence startup Targomo and uses its TargomoLOOP platform to plan new restaurant locations in Germany.
2022
McDonald's UK launches MyMcDonald's Rewards at 10 restaurants
McDonald's UK began offering its MyMcDonald's Rewards loyalty program at 10 restaurant outlets in northern England, with a further rollout planned for other stores.
2021
McDonald's raises meal and beverage prices
McDonald's announced that, starting December 29, 2021, prices of meals and beverage products would rise by one shekel; children's meal prices would remain unchanged.
2021
McDonald's partners with IBM on automated drive-through lanes
McDonald's is partnering with IBM to add more automated drive-through lanes at more locations. The report says the effort aims to minimize ordering mistakes and reduce labor costs.
2021
McDonald’s partners with Linq on hiring process
McDonald’s teamed up with Linq to modernize its hiring process in Greater Atlanta, using Linq to direct prospective employees to a platform with hiring information and resources.
2021
McDonald’s settles Herb Washington lawsuit
McDonald’s settled a lawsuit by franchisee Herb Washington, who had accused the company of racial discrimination, by purchasing his 13 restaurants for $33.5 million. The article says the court did not find that McDonald’s violated any laws.
2021
McDonald’s settles lawsuit with former CEO Steve Easterbrook
McDonald’s said it reached a settlement with former CEO Steve Easterbrook in a lawsuit alleging that he covered up and lied about relationships with employees. Easterbrook returned equity awards and cash worth more than US$105 million as part of the settlement.
2021
McDonald's opens its first net zero restaurant
McDonald's opened its first net zero restaurant.
2021
Experts accuse McDonald's of greenwashing over net zero restaurant
Some experts accused McDonald's of greenwashing in connection with its first net zero restaurant; the source reports the accusation, not a determination that it was substantiated.
2021
McDonald’s settles discrimination lawsuit brought by franchise operators
McDonald’s settled a lawsuit in which Black franchise operators of four Tennessee restaurants had accused the chain of discrimination and alleged preferential treatment for White executives and workers. McDonald’s said the court did not find that it violated any laws; the agreement included McDonald’s buying the four restaurants for $6.5 million.
2021
McDonald's expands its 23XI NASCAR sponsorship for 2022
McDonald's expanded its sponsorship of the 23XI NASCAR team for the 2022 Cup Series, including sponsorship of Bubba Wallace's No. 23 Toyota in several races.
2021
McDonald’s Australia launches ‘Together & Lovin’ It’ campaign platform
McDonald’s Australia released its 2021 summer campaign through DDB Sydney, launching the new creative platform ‘Together & Lovin’ It’.
2021
McDonald's launches Tim Tam McFlurry
McDonald's released its limited-edition Tim Tam McFlurry, initially available exclusively via Uber Eats for one week from 24 November, with availability in McDonald's restaurants nationwide planned from December 1.