New Classics Media

New Classics Media is a Chinese entertainment and media company established in 2007. Its core business is the development, investment, production, and distribution of Chinese television dramas and films. The company has participated in a broad range of screen projects and is particularly associated with large-scale television productions, historical and costume dramas, and commercially oriented film and television content. The company's activities extend beyond financing completed productions. Its production role can include identifying and developing scripts, assembling creative and production teams, arranging costume and prop resources, coordinating filming, and supporting publicity and distribution. This integrated approach allows the company to participate in a project from early development through release and audience promotion. Its work sits within China's highly competitive film and television sector, where companies commonly combine investment, production management, rights exploitation, and collaboration with broadcasters and online platforms. New Classics Media became part of the China Literature ecosystem in 2018. China Literature is the publicly listed online-literature company associated with Tencent, and its ownership gave New Classics Media a stronger connection to intellectual-property development and digital entertainment distribution. The relationship is strategically relevant because Chinese television and film projects are often adapted from popular literary properties, while online platforms provide important channels for promotion, release, and audience engagement. The company is best understood as a production and content-development enterprise rather than a consumer-facing product brand. Its principal outputs are television series and films, while its supporting capabilities include script discovery, costume design, prop sourcing, production coordination, publicity, and distribution. Publicly available reference material identifies its involvement in numerous productions but does not provide a complete, authoritative catalogue of every title, financial result, current executive, or operating subsidiary. Accordingly, this profile focuses on the company's documented corporate identity, business scope, ownership, and production orientation rather than attributing unverified credits or performance figures.

New Classics Media was established in China in 2007 as an entertainment and media company centered on television and film production. From its early development, the company operated in a sector in which production houses combine project investment with creative development, production management, and distribution. Rather than limiting itself to a single genre or release channel, it participated in a range of Chinese screen productions and developed capabilities covering multiple stages of the content lifecycle. A notable area of specialization has been Chinese historical and costume drama. Such productions typically require substantial coordination across script development, casting, set and visual design, costume preparation, props, filming logistics, post-production, and publicity. New Classics Media's documented business description includes services such as script discovery, costume design, prop sourcing, and promotion, indicating an integrated production model rather than a narrow role as a financier or distributor. The company has also been involved in film production, giving it exposure to both television and theatrical content markets. The company's position was reshaped in 2018 when it came under the ownership of China Literature. China Literature is a publicly listed online-literature and digital-content company associated with Tencent. The acquisition connected New Classics Media's screen-production capabilities with a larger intellectual-property and online-content ecosystem. This relationship is significant in China's entertainment market, where novels and other digital works can provide source material for television and film adaptations, and where online platforms play an increasingly important role in marketing, distribution, and audience data. Under the China Literature structure, New Classics Media remained identified with the development and production of Chinese television dramas and films. Its role complements the upstream creation and licensing of literary content by providing screen-production expertise. The company can therefore participate in projects through script selection, adaptation development, production organization, visual realization, and release support. Its output is directed primarily at the Chinese market, although Chinese film and television productions may also reach international Chinese-language audiences through licensing and platform distribution. Public reference material describes the company's establishment, business focus, production specialization, and ownership but does not provide a sufficiently complete record of all projects, executives, financial performance, subsidiaries, or international operations. No independently verified information in the supplied material supports adding specific production titles, leadership names, revenue figures, or detailed corporate milestones beyond the 2007 establishment and 2018 ownership change.

• 2018

  Ownership by China Literature

  [1]New Classics Media - Wikipediaen.wikipedia.org

  China Literature acquired ownership of New Classics Media, linking the production company with Tencent-associated online literature and digital entertainment activities.

• 2007

  Company established

  [1]New Classics Media - Wikipediaen.wikipedia.org

  New Classics Media was established in China to invest in and produce television dramas and films.

An integrated Chinese film and television content producer focused on commercially significant dramas, films, and related production services.

• Television production

  Television dramas

  Television drama production is the company's central operating area. New Classics Media invests in and participates in the development and production of Chinese series, with capabilities that can cover script discovery, production planning, costume and prop preparation, filming coordination, publicity, and distribution. Its work includes commercially oriented dramas and large-scale historical or costume productions.

• Television production

  Historical and costume dramas

  Historical and costume dramas form an important specialization within the company's television activity. These projects require extensive visual and logistical preparation, including period-inspired costumes, props, sets, historical or literary research, and coordinated publicity. New Classics Media's stated production services encompass several of these supporting functions.

• Film production

  Feature films

  The company also invests in and participates in Chinese film production. Its film activity complements its television business and uses related capabilities in project development, creative team assembly, production management, promotion, and distribution. The supplied references do not establish a complete list of film titles or a separate film label.

• Content adaptation · 2018

  Literary-property screen adaptations

  Following its ownership by China Literature, the company operates within an ecosystem that connects online literature with screen entertainment. This creates a strategic basis for adapting literary works into television dramas and films, although the supplied sources do not identify a definitive set of titles or exclusive adaptation rights attributable to New Classics Media.

• 2020

  China Literature Fined RMB 500,000 for Failure to File Concentration in New Classics Media Acquisition; New Classics Misses Performance Commitment

  In December 2020, the State Administration for Market Regulation determined that China Literature's acquisition of 100% equity in New Classics Media constituted a concentration of undertakings not filed in accordance with law, violating the Anti-Monopoly Law, and fined China Literature RMB 500,000. After the acquisition, New Classics Media failed to meet its performance commitment, causing China Literature to record significant goodwill impairment and a loss. Status: administrative penalty. Entities involved: China Literature, New Classics Media Group Co., Ltd. Scope: China Literature's acquisition of New Classics Media.

  Source

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• 2018

  Joining the China Literature groupM&A

  Background

  New Classics Media operated as a Chinese television and film producer, while China Literature provided an online-literature and digital-content platform associated with Tencent.

  Action taken

  China Literature acquired ownership of New Classics Media.

  Aftermath

  The transaction connected New Classics Media's screen-production capabilities with China Literature's literary intellectual-property and digital entertainment ecosystem.

  Source

1. 1New Classics Media - Wikipediaen.wikipedia.org
2. 2China Literature Fined RMB 500,000 for Failure to File Concentration in New Classics Media Acquisition; New Classics Misses Performance Commitmentcm3721.com
3. 3China Literature Fined RMB 500,000 for Failure to File Concentration in New Classics Media Acquisition; New Classics Misses Performance Commitmentnews.17car.com.cn