Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
Jordan Sports appeals cases involving Amazon and Coolbuy
Lawsuit filed
Jordan Sports appealed after losing at first instance in two cases concerning sales of Nike's AJ shoes labeled with the Chinese characters for “Jordan.” Jordan Sports alleged that the labeling infringed its exclusive rights to those characters; the cases were under further review.
Source excerpt
近日，北京知识产权法院受理了两件因销售“AJ”球鞋但标注“乔丹”而引发的上诉案件。乔丹体育指出，酷买网和亚马逊在销售耐克公司旗下“AJ”球鞋的过程中标注了“乔丹”字样，侵害了其对该字样的专用权。一审败诉后，该公司选择继续上诉，目前该案正在进一步审理中。
2020
Family files civil rights lawsuit against Nike alleging racial profiling
Lawsuit filed
Joel Stallworth and TaMiya Dickerson filed a federal civil rights lawsuit against Nike and a former employee, alleging that a store manager racially profiled them and wrongly accused them of shoplifting. The allegations are claims in the lawsuit, not a court determination.
Company response
Apology — Nike
Nike said in a statement that it had reached out to the couple to "express our deepest apologies."
Personnel action — Nike
Magee was fired, and subsequently filed a wrongful termination lawsuit against the company, according to the family's complaint.
Source excerpt
A Black family that alleges they were racially profiled and wrongly accused of shoplifting by a manager at Nike's Santa Monica store filed a federal civil rights lawsuit Saturday against the athletic apparel company and the former employee.
In the federal civil rights suit filed on Saturday, Joel Stallworth and wife TaMiya Dickerson claim they were accused by white store manager Wendy Magee of stealing a $12 child-sized basketball from the Santa Monica outpost.
Nike Inc. has been hit with a lawsuit by a Black family who alleges they were victims of racial profiling at the retailer's Santa Monica, Calif. store in July 2019.
2019
Former contractor files discrimination lawsuit against Nike
Lawsuit filed
A former Nike contractor filed a civil lawsuit against Nike and staffing firm Mainz Brady, seeking $1.1 million and alleging gender-identity-based discrimination, harassment, and retaliation related to coworkers' use of pronouns. The allegations are claims in the lawsuit; the supplied article does not report a court determination.
Company response
Denial — Nike
“Lyles was a mediocre [contractor] with a limited skill set…Lyles' allegations are without merit.”
Source excerpt
A former Nike contractor has filed a civil lawsuit seeking $1.1 million from footwear manufacturer Nike and the IT staffing firm it employs, over workplace harassment complaints stemming from coworkers’ failure to use “nonbinary” gender pronouns in her presence.
Lyles says she requested from the outset to be referred to by “they,” “them,” or “their,” but across multiple assignments was repeatedly “misgendered” by Nike employees and Mainz Brady contractors alike.
The law firm representing Nike, Stoel Rives, was more candid: “Lyles was a mediocre [contractor] with a limited skill set…Lyles' allegations are without merit.”
2018
Backlash to the Dream Crazy campaign
The use of Colin Kaepernick in Dream Crazy produced political and cultural controversy. Some consumers called for a boycott and circulated images of damaged Nike products, while others publicly supported the campaign and its message.
1990
Supply-chain labor and factory-condition criticism
Nike has faced long-running criticism concerning labor conditions, wages, workplace safety, worker rights and transparency among contracted manufacturers. The company subsequently developed supplier standards, monitoring programs and human-rights policies in response to these concerns.