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A global provider of enterprise application software, cloud platforms, databases, and business technology.

Last updated November 4, 2026

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Overview

SAP is a German multinational enterprise-software company headquartered in Walldorf, Baden-Württemberg. Its products help organizations manage finance, procurement, supply chains, manufacturing, human resources, customer relationships, analytics, and other core business processes. The company’s name derives from Systeme, Anwendungen und Produkte in der Datenverarbeitung, translated as Systems, Applications, and Products in Data Processing. SAP was founded in 1972 by five former IBM engineers who pursued the idea of an integrated, real-time business data system. Its first customer was the German subsidiary of Imperial Chemical Industries, for which the founders developed payroll and accounting programs. Rather than relying on separate files and overnight batch processing, the system was designed around centralized data and immediate access. This principle became central to SAP’s identity and eventually informed the “R” designation used in products such as SAP R/1, R/2, and R/3. The company’s first commercial product, the RF financial-accounting system, appeared in 1973. SAP later expanded its software into materials management, production planning, and other business functions. SAP R/2, launched in 1979, established the company as a significant provider of mainframe-based enterprise applications. SAP R/3, released in 1992, moved the company toward client-server computing and helped make integrated enterprise resource planning practical for a much broader international customer base. SAP became a public company in 1988 and joined Germany’s DAX index in 1995. During the 1990s it shifted from mainframe systems to client-server architecture and broadened its international partner and customer network. R/3 was subsequently succeeded by SAP ERP Central Component and SAP ERP 6.0, while the company also invested in its own in-memory database technology, SAP HANA. HANA became a foundation for later cloud and analytics products and for the company’s transition toward modern, continuously updated enterprise platforms. During the 2010s SAP accelerated its move from traditional licensed software and customer-managed installations toward subscription-based cloud services. It acquired companies in travel and expense management, procurement, human resources, field service, and related categories, including Concur Technologies and Fieldglass. The strategy expanded SAP’s reach beyond classic ERP and helped it compete more directly with cloud-oriented enterprise-software vendors. SAP also formed infrastructure and technology partnerships with IBM, Hewlett Packard Enterprise, and Microsoft. SAP’s current portfolio spans enterprise resource planning, human capital management, customer experience, spend management, supply-chain management, enterprise performance management, business network services, databases, analytics, application development, artificial intelligence, and cloud infrastructure. SAP S/4HANA is the company’s principal modern ERP platform, while SAP Business Technology Platform provides data, integration, application-development, and automation capabilities. SAP SuccessFactors, SAP Ariba, SAP Concur, and SAP Fieldglass extend the portfolio into workforce management, procurement, travel, and external labor. The company serves large enterprises, public-sector organizations, and small and midsized businesses through direct sales, partners, systems integrators, and cloud marketplaces. Its customers operate across most industries and regions, and SAP maintains development and research centers in numerous countries. The company’s long-term positioning is based on embedding software deeply into mission-critical business processes, combining industry-specific functionality with a common data and technology foundation. In the 2020s, SAP has emphasized cloud migration, business-process transformation, artificial intelligence, and its Joule generative-AI assistant while continuing to support customers operating earlier generations of its…

History

SAP began in June 1972 when five former IBM engineers—Dietmar Hopp, Klaus Tschira, Hans-Werner Hector, Hasso Plattner, and Claus Wellenreuther—left IBM to develop integrated, real-time business software. Their initial work grew out of a project associated with IBM’s migration of systems for Xerox. The founders established a private partnership in Germany under the name SAP Systemanalyse und Programmentwicklung. The first customer was Imperial Chemical Industries’ German operation. SAP built payroll and accounting software that stored business information in a shared logical database and made it available without the overnight batch processing common at the time. In 1973 the company released RF, a financial-accounting application that became the basis for a broader modular product family. A sales and support subsidiary, SAP GmbH Systeme, Anwendungen und Produkte in der Datenverarbeitung, was established in 1976, and the original partnership was dissolved in 1981. Headquarters moved to Walldorf the following year. SAP R/2, introduced in 1979, expanded beyond accounting into areas including materials management and production planning. The product helped SAP establish a strong position among large organizations using mainframe computers. In 1988 SAP GmbH became SAP AG, and its shares began trading publicly in Frankfurt and Stuttgart. The company later entered the DAX and other European equity indexes. The release of SAP R/3 in 1992 marked a major technological and commercial transition. R/3 used client-server architecture rather than depending solely on centralized mainframes, allowing companies to connect integrated business applications across distributed computing environments. SAP released successive versions through the mid-1990s and expanded its international presence through subsidiaries, partners, and alliances. In 1996 it began working with Spanish technology consultancy Seidor, supporting the expansion of SAP solutions in Latin America. In the 2000s SAP updated its core ERP architecture. R/3 was replaced by SAP ERP Central Component, and SAP ERP 6.0 followed in 2006. The company also promoted service-oriented architecture and began developing a broader technology platform around databases, analytics, integration, and application development. SAP HANA, its in-memory database platform, became a key technical foundation for real-time analytics and later generations of ERP and cloud products. From 2012 onward, SAP increasingly pursued cloud growth through acquisitions. The purchases of companies such as Ariba, SuccessFactors, Fieldglass, and Concur broadened SAP’s coverage of procurement, human resources, external workforce management, and travel expenses. The Concur transaction in 2014 was particularly significant because it was SAP’s largest acquisition at that point. SAP also deepened partnerships with IBM, Hewlett Packard Enterprise, and Microsoft to provide infrastructure, hybrid-cloud services, visualization, and mobile capabilities. Shareholders approved the conversion of SAP AG into a European Company in 2014, and the legal change to SAP SE took effect on 7 July 2014. During the following years the company invested in cloud services, Internet-of-Things technologies, machine learning, artificial intelligence, and its Business Technology Platform. SAP also supported startup investment through Sapphire Ventures and participated in the EU Cloud Code of Conduct. In 2019 SAP announced a workforce reduction of about 4,000 positions as part of a shift toward newer cloud and emerging technologies. Leadership changed from a co-CEO arrangement to Christian Klein as sole CEO in 2020 after Jennifer Morgan’s departure. In 2021 SAP and Dediq created SAP Fioneer, a separately structured financial-services business. More recently, SAP has centered its strategy on cloud migration, subscription revenue, business-process transformation, and artificial intelligence. Its Joule assistant is intended to provide conversational support across SAP applications, while later portfolio moves have connected AI capabilities with products such as SuccessFactors and recruiting technology.

2021
SAP Fioneer is formed
[2]SAP company historysap.com
SAP and Dediq establish a financial-services joint venture with Dediq as majority owner.
2019
Cloud-focused restructuring
[2]SAP company historysap.com
SAP announces a planned reduction of approximately 4,000 positions while prioritizing cloud and emerging technologies.
2014
SAP becomes SAP SE
[2]SAP company historysap.com
The company completes its conversion from a German Aktiengesellschaft to a European Societas Europaea.
2006
SAP ERP 6.0 launches
[2]SAP company historysap.com
SAP releases the next major generation of its enterprise resource planning platform.
2004
SAP ERP Central Component replaces R/3
[2]SAP company historysap.com
SAP updates its core ERP product and begins a broader architectural transition toward service-oriented software.
1995
SAP joins the DAX
[2]SAP company historysap.com
SAP is added to Germany’s DAX stock-market index.
1992
SAP R/3 is released
[2]SAP company historysap.com
The client-server R/3 platform broadens SAP’s enterprise-resource-planning market and supports international growth.
1988
SAP becomes a public company
[2]SAP company historysap.com
SAP GmbH is reorganized as SAP AG and begins public trading in November.
1979
SAP R/2 launches
[2]SAP company historysap.com
SAP expands its mainframe product into materials management, production planning, and other business functions.
1973
First commercial financial-accounting product
[2]SAP company historysap.com
SAP launches RF, a financial-accounting system that becomes the foundation for its modular enterprise-software portfolio.
1972
SAP is founded
[2]SAP company historysap.com
Five former IBM engineers establish SAP Systemanalyse und Programmentwicklung in Germany to develop integrated real-time business software.

Products and positioning

Enterprise software and cloud services for integrated, data-driven management of complex business operations.

Enterprise resource planning · 2015
SAP S/4HANA
SAP’s modern ERP suite, built on the SAP HANA database, integrates finance, procurement, manufacturing, supply chain, sales, and other core processes. It is offered in cloud and other deployment models and is central to SAP’s program of moving customers from older ERP environments to continuously updated, data-driven business applications.
Database and data platform · 2010
SAP HANA
SAP HANA is an in-memory database and data platform designed for high-speed transaction processing, analytics, and application development. It underpins SAP S/4HANA and other SAP services and supports the company’s emphasis on real-time enterprise data.
Human capital management · 2012
SAP SuccessFactors
SuccessFactors is SAP’s cloud human-capital-management suite. It covers human resources administration, talent management, workforce planning, learning, performance, compensation, and employee experience for organizations managing distributed and international workforces.
Procurement and business network · 2012
SAP Ariba
SAP Ariba provides cloud procurement applications and a business network connecting buying organizations with suppliers. Its capabilities include sourcing, purchasing, supplier management, contracts, and spend visibility.
Travel and expense management · 2014
SAP Concur
SAP Concur provides cloud tools for business travel, expense reporting, invoice management, and related compliance workflows. It expanded SAP’s reach into employee spending and mobile-first administrative processes.
Cloud platform and application development · 2020
SAP Business Technology Platform
SAP Business Technology Platform brings together database and data management, analytics, integration, application development, automation, and artificial-intelligence capabilities. It is intended to connect SAP and non-SAP systems and provide a common technical foundation for extensions and transformation projects.
External workforce management · 2014
SAP Fieldglass
SAP Fieldglass is a cloud platform for managing contingent workers and external service providers. It supports sourcing, onboarding, time and expense processes, statement-of-work engagements, and visibility into non-permanent labor.
Infrastructure as a service
SAP Cloud Infrastructure
SAP Cloud Infrastructure provides infrastructure capabilities for SAP and non-SAP workloads and complements SAP services delivered through hyperscaler cloud environments. It supports the company’s broader cloud portfolio and enterprise hosting strategy.

Controversies

2025
European Commission investigation into possible anti-competitive practices
The European Commission opened an investigation into SAP for alleged anti-competitive practices. The reference material does not establish a final finding or outcome.
Source
2021
SAP resolves US Iran-sanctions export case
SAP agreed to pay more than $8 million in penalties and make changes to its business practices in an agreement with the US departments of Justice, Commerce and Treasury. US prosecutors said SAP had illegally exported products to Iran; the article reports that SAP accepted responsibility for past conduct.
Source
2019
SAP apologizes for New Zealand firearms-register privacy breach
SAP apologized to New Zealand Police and citizens after a dealer user accessed firearms-owner information not intended for that user profile. SAP said a security profile was incorrectly provisioned to 66 dealer users due to human error; it said an internal investigation was underway and that user profiles other than those of SAP consultants investigating the incident had been locked.
Source

SAPPHIRE
Worldwide
SAPPHIRE is SAP’s flagship customer and partner event platform, used to present product roadmaps, cloud services, customer examples, and strategic priorities. It also provides a forum for demonstrations, ecosystem networking, and discussions with SAP user communities.
Outcome. Ongoing customer and partner engagement platform.
Source

Brand decisions

2021
Create SAP FioneerM&A
Background
SAP and Dediq sought to establish a dedicated business for financial-services customers.
Action taken
They formed SAP Fioneer, with Dediq investing more than €500 million for an 80 percent stake and SAP retaining 20 percent.
Aftermath
SAP contributed relevant products, organizational units, and sales capabilities to the new company.
Dediq investment. More than €500 million (2021 formation)
Source
2019
Redirect resources toward cloud and emerging technologiesStrategy
Background
SAP identified cloud-based technologies and areas such as artificial intelligence, machine learning, blockchain, quantum computing, and the Internet of Things as strategic priorities.
Action taken
The company announced plans to reduce approximately 4,000 positions and reorganize resources.
Aftermath
The decision reinforced SAP’s transition away from legacy operating models and toward cloud-centered products and services.
Source
2014
Acquire Concur TechnologiesM&A
Background
SAP sought to strengthen its cloud portfolio and extend its enterprise-software reach into travel and expense management.
Action taken
SAP announced the acquisition of Concur Technologies in a transaction valued at approximately $8.3 billion.
Aftermath
The deal became SAP’s largest acquisition at the time and contributed to the expansion of its cloud business.
Transaction value. Approximately $8.3 billion (2014 announcement)
- Oracle — No specific reaction is documented in the supplied reference material.
Source
2014
Convert SAP AG into SAP SEStrategy
Background
SAP sought a European corporate structure suited to its multinational operations.
Action taken
Shareholders approved the conversion and SAP completed the change to a Societas Europaea on 7 July 2014.
Aftermath
The German operating entity was renamed SAP Deutschland SE & Co. KG, while the listed parent became SAP SE.
Conversion cost. Approximately €4 million (2014)
Source

Recent events

2026.10.26
Reported2026.10.26
DocuSign launches agreement-management solutions for SAP systems[7]DocuSign推出面向SAP系统的协议管理解决方案smallbiztrends.com
DocuSign announced the launch of SAP Signature and Agreement Management, embedding its Intelligent Agreement Management capabilities into SAP Sales Cloud and SAP SuccessFactors so users can create, sign, and manage contracts within those systems.
2022.03.17
Reported2022.03.17
NTT DATA Business Solutions receives SAP MEE Partner Excellence Award[8]NTT DATA Business Solutions获SAP中东欧合作伙伴卓越奖prnewswire.com
NTT DATA Business Solutions received the SAP MEE Partner Excellence Award 2022 for RISE with SAP. The award was presented at the MEE Partner Ecosystem Success All Hands Call 2022.
2022.03.12
Reported2022.03.12
Ooredoo announces partnership with SAP[9]Ooredoo 宣布与 SAP 合作gulf-times.com
Ooredoo announced a partnership with SAP under which SAP would consolidate Ooredoo’s ERP applications into a centralized cloud platform.
2022.03.08
Reported2022.03.08
Deloitte Australia launches Sydney SAP AppHaus hub[10]Deloitte Australia 在悉尼推出 SAP AppHaus 中心arnnet.com.au
Deloitte Australia joined the SAP AppHaus Network and launched its Sydney experience design centre, bringing Deloitte, SAP and partners together around business software innovation.
2022.02.15
Reported2022.02.15
SAP sponsors WNORTH's 2022 conference[11]SAP赞助WNORTH 2022年会议prweb.com
WNORTH announced the return of its annual conference for 2022 and identified SAP as a sponsor. The conference was scheduled to take place April 27–29 in Whistler, British Columbia.
Unconfirmed
Reported2022.02.08
AVM Cloud receives SAP certification for operations capabilities[12]AVM Cloud 获得 SAP 运营能力认证malaysiakini.com
AVM Cloud announced that it had received SAP certification for cloud and infrastructure operations capabilities.
2022.01.27
SAP releases fourth-quarter and full-year 2021 results[13]SAP 发布2021年第四季度及全年业绩news.e-works.net.cn
SAP released its fourth-quarter and full-year 2021 results on January 27, 2022, reporting year-over-year growth in fourth-quarter revenue and profit, both above its highest expectations.
2022.01.11
SAP and LSH Auto deepen cloud strategy partnership[14]SAP与利星行汽车深化云战略合作news.e-works.net.cn
SAP and LSH Auto held a cloud strategy cooperation signing ceremony and agreed to deepen their cooperation, with SAP supporting LSH Auto's migration of its existing ERP system to the cloud using RISE with SAP.
2021.12.01
Reported2021.12.01
BDO in Ukraine ends its SAP partnership[15]BDO乌克兰终止与SAP的合作伙伴关系en.interfax.com.ua
BDO Consulting LLC ended its partnership with SAP in Ukraine from December 1, 2021, changing its status with SAP from partner to customer. The source says the change was made to ensure the independence of BDO’s audit assignment.
2021.10.23
SAP China Research Institute and Tongji launch digital transformation course[16]SAP中国研究院与同济经管推出数字化转型课程news.e-works.net.cn
SAP China Research Institute and Tongji University’s School of Economics and Management jointly launched a course titled “Frontier Course on Intelligent Transformation,” focused on digital economy trends and taught by SAP executives and experts.

Sources130 sources

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