WalkMe
Enterprise software brand providing a digital adoption platform that guides users through applications, workflows, and software-enabled processes.
Last updated August 31, 2026
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Overview
WalkMe is an enterprise software company best known for its digital adoption platform, or DAP. The platform is designed to help employees, customers, and other software users successfully navigate digital products and complete tasks inside the applications they already use. Rather than relying only on classroom instruction, manuals, or separate help centers, WalkMe places contextual guidance, onboarding, training, prompts, automation, and analytics directly within software interfaces. The company was founded in 2011 by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna. Its initial product launched in April 2012 and focused on making websites and business applications easier to use. WalkMe subsequently expanded from user guidance into a broader digital adoption category, addressing software utilization, employee productivity, process compliance, onboarding, application analytics, and automation. Its customers have included large organizations seeking to improve the return on investment from enterprise systems and to reduce friction during software migrations or changes in business processes. WalkMe developed an international operating footprint while maintaining roots in Israel. Its headquarters were reported in San Francisco, with additional operations in Raleigh, Tel Aviv, and other international markets including the United Kingdom, Australia, and Japan. The company received substantial venture funding and expanded through acquisitions. In 2017 it acquired Abbi, a mobile A/B testing and application-engagement company, and Jaco, an analytics startup. It acquired DeepUI.ai, focused on user-interface artificial intelligence, in 2018 and Zest, an information-enablement tool, in 2021. These transactions supported the expansion of WalkMe's product capabilities beyond basic in-app walkthroughs. The company formed a significant technology partnership with Microsoft in 2020, under which WalkMe's digital adoption capabilities were embedded in Microsoft Dynamics 365 for customers and partners. It also established the Digital Adoption Institute in 2020, offering scholarships and courses intended to develop skills in digital adoption. WalkMe went public on Nasdaq in June 2021. Its IPO produced a reported valuation of approximately $2.56 billion, although its shares subsequently traded below the IPO price amid broader pressure on publicly traded technology companies. WalkMe's product portfolio has included its core Digital Adoption Platform, in-application learning through Learning Arc, and artificial-intelligence-oriented capabilities that were associated with WalkMe X. The company's technology has been positioned as a way to help organizations ensure that workers actually use the software and generative-AI tools they purchase, while preserving governance and security controls. WalkMe reported revenue of $245 million for 2022. In June 2024, SAP announced an agreement to acquire WalkMe in an all-cash transaction. The acquisition was completed in September 2024, and WalkMe was delisted from Nasdaq. SAP described the transaction as supporting its Business AI strategy and the use of AI and software guidance across SAP and non-SAP applications. Following the transaction, WalkMe became part of SAP while continuing to represent digital adoption and in-application enablement capabilities within SAP's broader enterprise software portfolio.
History
WalkMe was established in 2011 by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna. The founders developed a software layer intended to reduce the difficulty of using websites and business applications. The first WalkMe product was launched in April 2012 and provided interactive, in-context assistance rather than requiring users to leave an application for a separate manual or training resource. During its early expansion, WalkMe raised venture capital from firms including Mangrove Capital Partners, Gemini Israel Ventures, Scale Venture Partners, Greenspring Associates, Insight Partners, EDBI, and Vitruvian Partners. The company used this funding to expand its platform, grow internationally, and develop capabilities related to application analytics, mobile engagement, user-interface intelligence, and information enablement. In 2016, Globes identified WalkMe as one of Israel's most promising startups. WalkMe's acquisition strategy broadened its technology base. In 2017, it acquired Abbi, a mobile A/B testing and application-engagement platform, and Jaco, an analytics startup. In June 2018, it acquired DeepUI.ai, a company associated with artificial intelligence for user interfaces. In 2021, it acquired Zest, an information-enablement tool. These acquisitions complemented WalkMe's core focus on guiding users through software and understanding how they interact with digital products. The company increasingly described its market as digital adoption. This category covers the adoption, effective use, and governance of enterprise applications. WalkMe's platform combined product tours, contextual prompts, automated actions, in-application training, analytics, and workflow support. Its Learning Arc offering extended this approach into learning delivered at the point of need, while later AI-oriented products aimed to assist users across multiple applications. In April 2020, WalkMe announced a partnership with Microsoft under which its digital adoption platform was embedded in Microsoft Dynamics 365 for customers and partners. In the same year, Andrew Casey became WalkMe's first CFO. WalkMe also introduced the Digital Adoption Institute, a public education initiative offering scholarships and training courses in the emerging digital adoption field. WalkMe completed its initial public offering in June 2021. The IPO reportedly valued the company at approximately $2.56 billion. After listing, however, WalkMe was among Israeli technology companies whose shares fell below their IPO price. The company continued developing its enterprise software business and reported revenue of $245 million for 2022. The later product strategy placed greater emphasis on artificial intelligence, software automation, and the adoption of generative-AI tools. WalkMe positioned its technology as a way for enterprises to make sure that employees use the systems and AI tools they have purchased, while maintaining security and governance guardrails. Capabilities associated with WalkMe X were subsequently connected with SAP's AI assistant strategy and identified in reference material as part of SAP Joule's ability to work across SAP and non-SAP applications. In June 2024, SAP announced a definitive agreement to acquire WalkMe for approximately $1.5 billion in an all-cash transaction. The offer was reported at $14 per share and was presented as a strategic investment supporting SAP's Business AI direction. The acquisition closed in September 2024. WalkMe was then delisted from Nasdaq and became part of SAP's enterprise software organization. Its history therefore spans an Israeli-founded startup, an international public SaaS company, and an SAP-owned digital adoption technology business.
- 2024
SAP acquisition
[2]SAP announced and completed its acquisition of WalkMe, after which WalkMe was delisted from Nasdaq.
- 2021
Initial public offering
[1]WalkMe completed its Nasdaq IPO in June.
- 2021
Zest acquisition
[1]WalkMe acquired information-enablement company Zest.
- 2020
Microsoft partnership and Digital Adoption Institute
[1]WalkMe partnered with Microsoft on Dynamics 365 adoption and launched its public Digital Adoption Institute.
- 2018
DeepUI.ai acquisition
[1]WalkMe acquired DeepUI.ai to strengthen user-interface artificial-intelligence capabilities.
- 2017
Acquisitions of Abbi and Jaco
[1]WalkMe acquired mobile engagement company Abbi and analytics startup Jaco.
- 2016
Recognized as a promising Israeli startup
[1]Globes named WalkMe Israel's most promising startup.
- 2012
Initial WalkMe product launches
[1]The company's first product launched in April, providing interactive assistance inside digital interfaces.
- 2011
WalkMe is founded
[1]Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna founded the company.
Products and positioning
Enterprise digital adoption and software enablement, helping organizations improve user proficiency, software utilization, employee productivity, onboarding, training, and workflow execution within business applications.
Digital adoption platform · 2012
WalkMe Digital Adoption Platform
WalkMe's core enterprise platform provides contextual guidance, product tours, onboarding, in-application training, prompts, analytics, and workflow assistance. It is designed to help users complete tasks inside business applications and to help organizations measure software usage, reduce friction, and improve adoption of enterprise systems.
In-application learning
WalkMe Learning Arc
Learning Arc delivers training in the flow of work. Instead of separating instruction from the application where a task occurs, it uses user interactions and application context to provide learning, reinforcement, and guidance at the point of need.
Artificial intelligence and automation
WalkMe X
WalkMe X was associated with AI-assisted guidance and automation across applications. Its capabilities were positioned around helping users complete work, interact with software more effectively, and extend digital adoption beyond static walkthroughs.
AI copilot · 2024
SAP Joule capabilities associated with WalkMe
Following SAP's acquisition, WalkMe technology was associated with SAP Joule and its ability to assist users across SAP and non-SAP applications. The offering is intended to combine AI assistance, software guidance, and task automation.
Marketing campaigns
- 2020Digital Adoption Institute
Global · United States · Israel
WalkMe opened the Digital Adoption Institute to the public, offering scholarships and upskilling courses designed to build expertise in digital adoption.
Outcome. Created an education and skills-development channel around the digital adoption category.
Brand decisions
2024
Sell WalkMe to SAPM&ABackground
SAP was expanding its Business AI strategy and sought technology that could help users operate across SAP and non-SAP applications.
Action taken
SAP agreed to acquire WalkMe in an all-cash transaction reported at $14 per share.
Aftermath
The acquisition closed in September 2024, WalkMe was delisted from Nasdaq, and its technology became part of SAP.
Reported equity value. $1.5 billion (Agreement announced June 2024; transaction completed September 2024)
2021
Complete public listingOtherBackground
WalkMe pursued public-market access after years of venture-backed expansion.
Action taken
The company completed its Nasdaq IPO in June 2021.
Aftermath
WalkMe became publicly traded, although its shares later traded below the IPO price.
Reported IPO valuation. $2.56 billion (June 16, 2021)
2020
Embed digital adoption in Microsoft Dynamics 365StrategyBackground
Enterprise customers needed support adopting increasingly complex cloud business applications.
Action taken
WalkMe and Microsoft announced a partnership to embed WalkMe's platform in Microsoft Dynamics 365 for customers and partners.
Aftermath
The partnership expanded WalkMe's distribution through a major enterprise software ecosystem.
2017
Expand through mobile engagement and analytics acquisitionsM&ABackground
WalkMe sought to broaden its digital adoption capabilities beyond guided walkthroughs.
Action taken
The company acquired Abbi and Jaco.
Aftermath
The acquisitions added mobile engagement and analytics capabilities to WalkMe's product and technology base.
Recent events
Reported
WalkMe announces initial public offering[4]
WalkMe announced an initial public offering of 9,250,000 ordinary shares and said it had applied to list the shares on the Nasdaq Global Select Market under ticker WKME. The offering was proposed, and its expected price range was $29 to $32 per share.
Reported
WalkMe files for Nasdaq IPO[5]
WalkMe filed a prospectus with the US Securities and Exchange Commission for an IPO on Nasdaq.
Reported
WalkMe completes acquisition of Zest[6]
WalkMe announced that it had completed its acquisition of Zest, an AI enterprise search company incorporated as Snow White Labs Ltd. Zest's technology is set to be integrated into WalkMe's Workstation.
Sources7 sources
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