Recent events
Recent events tied to this brand in public sources.
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2026
Taobao site launches new features
The article reports that the Taobao China site launched multiple new features intended to improve the shopping experience and service保障; it does not specify the features.
2026
Shipwreck disrupts delivery of Taobao sale goods
A cargo ship carrying goods for Taobao’s 11.11 sale collided with another ship and sank; Taobao confirmed that the items were damaged or fell into the sea. Taobao offered refunds to affected customers via Alipay.
2022
Alibaba and Taobao announce a New Year charity livestream campaign
Alibaba Group, Taobao, and Taobao Live jointly announced the “消费帮扶新春行动之开门红” charity livestream campaign, planned for February 19–28, with participation from 24 livestreamers and coverage of multiple less-developed areas in China.
2022
Taobao launches You Sha interest community app
Taobao launched You Sha, an interest-based social app featuring communities for users to discuss interests and recommend products.
2021
Genki Forest reports Taobao store promotion-setting error
Genki Forest said an operational error at its Taobao store caused products worth about RMB 260 to be sold for about RMB 10, resulting in losses of more than RMB 2 million. The company said it was working to handle the incident.
2021
Taobao Guangguang announces a Double 11 content campaign
Taobao Guangguang announced a Double 11 content-marketing period planned to start on October 1 and run until the end of Double 11, linking the campaign with Taobao's homepage and Taobao Live.
2021
Brands terminate partnerships with Zhang Zhehan
On the evening of August 13, Wahaha and more than 20 other brands announced that their partnerships with Zhang Zhehan were terminated immediately or had expired.
2021
Taobao launches After-sales Protection service
Alibaba Group's customer experience division announced the launch of Taobao's After-sales Protection service, extending the retention period for after-sales access in specified cases to match statutory guarantees or merchant commitments.
2021
Douyin and Alibaba launch Green Net Initiative 2.0
Douyin's Safety Center, Alibaba Security and Alibaba Charity launched the Green Net Initiative 2.0 public-interest program, adding educational material across multiple areas to search experiences on Douyin and Taobao.
2021
Taobao user data theft disclosed
A court judgment described the theft of nearly 1.2 billion Taobao user records, including sensitive information such as phone numbers. Taobao said it had discovered and handled the unauthorized scraping and would continue cooperating with law enforcement.
2021
Data breach affects Taobao
A reported data breach affected Taobao, Alibaba’s shopping website, and included usernames and mobile numbers. The supplied source does not state when the breach occurred or identify its cause.
2021
Taobao permanently restricts a student's account after a complaint
A student said Taobao permanently restricted his account after he reported suspected pirated study books and sought a refund. Taobao customer service said the permanent penalty was processed automatically by its detection system and that it could not guarantee the account could be restored.
2020
Kugou promotes M9 headphones across media platforms
Kugou Music promoted its M9 noise-cancelling headphones through Bilibili, Douyin, Xiaohongshu and Taobao, using influencer reviews and other content as part of a half-month product campaign.
2020
Taobao upgrades its app homepage with a full information feed
Taobao completed an upgrade of its app homepage to a full information feed, including a new mini product detail page and a revised first-screen presentation.
2020
Taobao launches IF Plan for apparel merchants
Taobao announced the IF Plan to help apparel merchants grow, with plans to incubate 100,000 new iFashion merchants over three years and support 30,000 new apparel entrepreneurs in reaching annual transaction volume above one million. Taobao also said it would provide 1 billion yuan in Alimama promotional cash red packets to support new merchants.
2020
Douyin and Taobao sign a new annual framework partnership
Douyin and Taobao signed a new annual framework agreement covering advertising and e-commerce; the reported total value was not confirmed by either party.
2020
Taobao customer data scraping and exposure
The article reports that criminal actors bypassed Taobao's platform controls and scraped customer information through its interfaces between July 6 and July 13, 2020. The article states that a court investigation verified 1,180,738,048 Taobao customer records on a defendant's computer.
2020
Taobao announces entry into education
Taobao announced its entry into the education sector through its “一亿新生计划” and said it would build online education infrastructure.
2020
Taobao launches Hourly Delivery service in 16 Chinese cities
Taobao launched its Hourly Delivery service in 16 cities in China, allowing users to find nearby goods available for delivery within minutes through the Taobao app.
2020
Taobao responds to account restriction and confirms account unblocked
Taobao said a user's account restriction was triggered by abnormal refund activity and was imposed to protect account security; the report also says the account had been unblocked. The source provides no date for these actions.