Xiaomi Auto
Xiaomi's electric-vehicle business, focused on connected and intelligent battery-electric vehicles.
Last updated October 14, 2026
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Overview
Xiaomi Auto is the electric-vehicle business of Xiaomi Corporation and a Chinese manufacturer of intelligent battery-electric vehicles. The business was created as part of Xiaomi's effort to extend its consumer-electronics ecosystem into transportation, combining vehicle hardware with software, connectivity, driver-assistance features and the company's broader smart-device platform. The decision to enter vehicle manufacturing followed a period in which Xiaomi evaluated the long-term resilience of its smartphone-centered business. In early 2021, Xiaomi founder and chairman Lei Jun led discussions about diversification and concluded that intelligent electric vehicles represented a major technological and commercial transition. On 30 March 2021, Xiaomi announced the creation of a wholly owned intelligent-electric-vehicle subsidiary. The company identified an initial investment of RMB 10 billion and outlined a planned investment of approximately US$10 billion over a decade. Lei Jun assumed responsibility for the vehicle business and became its chief executive. Xiaomi Automobile Co., Ltd. was formally established on 1 September 2021. The venture recruited personnel from automotive design, engineering, investment and technology backgrounds, including people with experience connected to BMW and other vehicle-industry organizations. Xiaomi also announced a manufacturing partnership and development plan with the Beijing municipal government. The planned Beijing Economic and Technological Development Zone complex was designed in two phases, with a stated combined annual capacity of 300,000 vehicles when fully completed. The first production vehicle was the Xiaomi SU7, a large battery-electric sedan unveiled in December 2023 and formally launched in Beijing on 28 March 2024. The SU7 positioned Xiaomi in the competitive Chinese premium-EV market, emphasizing acceleration, range, digital interfaces, cabin technology and integration with Xiaomi's connected-device ecosystem. Orders began when the vehicle was launched. In July 2024, Xiaomi Auto obtained an independent vehicle-manufacturing qualification from Chinese authorities, after initially relying on credentials associated with BAIC Group during its production preparations. Xiaomi expanded its announced product program in May 2025 with the Xiaomi YU7, a mid-size battery-electric SUV scheduled for launch later that year. The company has also been associated with additional planned vehicle lines, including range-extended SUV projects identified as the SkyNomad N70 and N90, although their commercial status and final specifications require confirmation. A Xiaomi Vision Gran Turismo concept has likewise been presented as a design and technology study rather than a confirmed mass-production model. The brand's strategic proposition is to apply Xiaomi's existing strengths in consumer technology, industrial design, software and ecosystem management to automobiles. Its vehicles are intended to operate as connected products within a wider network of smartphones, smart-home devices and cloud services. At the same time, Xiaomi Auto faces the normal challenges of a new vehicle manufacturer, including manufacturing scale-up, regulatory compliance, safety scrutiny, after-sales service, supply-chain execution and competition from established Chinese EV companies. Its public identity therefore combines Xiaomi's mass-market technology heritage with an ambition to compete in higher-value intelligent mobility.
History
Xiaomi Auto emerged from Xiaomi Corporation's strategic decision to enter intelligent electric vehicles. In early 2021, Xiaomi's leadership considered how the company could diversify beyond smartphones and other consumer electronics. Founder and chairman Lei Jun became the principal advocate of the automotive project, aided by advice from figures in China's emerging electric-vehicle industry. Xiaomi publicly announced on 30 March 2021 that it would establish a wholly owned intelligent-EV subsidiary. The company described an initial investment of RMB 10 billion and a possible total investment of approximately US$10 billion over ten years, while Lei Jun took charge as chief executive of the new business. The formal operating company, Xiaomi Automobile Co., Ltd., was established on 1 September 2021. Xiaomi began recruiting automotive engineers, designers and managers, drawing on both internal technology talent and experienced automotive professionals. The recruitment campaign reportedly attracted a very large number of applications, reflecting the visibility of Xiaomi's consumer-electronics brand and the attention surrounding China's fast-growing EV sector. In November 2021, Xiaomi and the Beijing municipal government signed a cooperation agreement relating to the company's vehicle manufacturing and development presence in the Beijing Economic and Technological Development Zone. The proposed factory was planned in two stages, each associated with annual capacity of 150,000 vehicles, for a combined intended capacity of 300,000 vehicles after completion. The project established the industrial foundation for Xiaomi's transition from a technology brand into a vehicle producer. Xiaomi unveiled its first car, the SU7, on 28 December 2023. The sedan was designed as a connected, high-performance battery-electric vehicle and served as the first expression of Xiaomi's automotive design and software strategy. The company launched the SU7 in Beijing on 28 March 2024 and began accepting orders immediately. The vehicle entered a crowded Chinese market containing both specialist EV manufacturers and established automotive groups, making production reliability, delivery execution and customer service important tests for the new entrant. In July 2024, Xiaomi Auto obtained an independent vehicle-manufacturing qualification from Chinese authorities. The qualification marked a further step in the company's move from development and contract-related production arrangements toward an independently recognized automotive manufacturing operation. Xiaomi also expanded its physical industrial footprint through a reported purchase involving Beijing Yizhuang New Town for factory development. The next major announced vehicle was the YU7, a mid-size battery-electric SUV revealed in May 2025. The YU7 broadened Xiaomi's product range beyond the SU7 sedan and targeted a segment with strong demand in China. Other projects associated with the brand include the SkyNomad N70 and N90, described as planned range-extended SUVs, and the Vision Gran Turismo concept. Their final production plans, timing and specifications are not fully established in the available reference material. Xiaomi Auto's broader strategy is to make the vehicle part of Xiaomi's connected ecosystem. Its proposition links automotive hardware with digital interfaces, smart-device interoperability, software services and a technology-led user experience. The business nevertheless operates under the demanding safety, regulatory, capital, manufacturing and service requirements of the automotive industry. A fatal SU7 crash reported in March 2025 brought additional public scrutiny to the use of assisted-driving functions and affected the timing of a planned YU7 presentation. Xiaomi Auto's development therefore combines rapid product expansion with the continuing need to demonstrate safety, operational maturity and long-term manufacturing capability.
- 2025
YU7 is revealed
[1]Xiaomi reveals its second announced vehicle, the YU7 electric SUV.
- 2024
SU7 enters the market
[1]The SU7 launches on 28 March 2024 and Xiaomi begins taking orders.
- 2024
Independent manufacturing qualification is obtained
[1]Xiaomi Auto receives an independent vehicle-manufacturing qualification in China.
- 2023
SU7 is unveiled
[1]Xiaomi presents the SU7, its first electric car.
- 2021
Xiaomi announces its intelligent-EV subsidiary
[1]Xiaomi announces a wholly owned electric-vehicle business, with Lei Jun appointed to lead the initiative.
- 2021
Xiaomi Automobile Co., Ltd. is established
[1]The formal automotive company is established on 1 September 2021.
- 2021
Beijing manufacturing cooperation is announced
[1]Xiaomi and Beijing announce cooperation for a vehicle project in the Beijing Economic and Technological Development Zone.
Products and positioning
Intelligent, connected and performance-oriented electric vehicles integrated with Xiaomi's consumer-technology ecosystem.
Battery-electric sedan · 2024
Xiaomi SU7
The SU7 is Xiaomi Auto's first production vehicle. It is a large battery-electric sedan designed around a technology-led user experience, with connected functions, digital interfaces and integration with Xiaomi's wider smart-device ecosystem. The model was unveiled in December 2023 and launched in China on 28 March 2024. It established Xiaomi's entry into the passenger-car market and serves as the principal demonstration of the company's approach to combining vehicle performance, software and consumer-electronics design.
Battery-electric SUV · 2025
Xiaomi YU7
The YU7 is a mid-size battery-electric SUV and Xiaomi Auto's second announced vehicle. Xiaomi revealed details of the model in May 2025 and indicated a later-2025 launch. The vehicle broadens the brand's portfolio from a sedan into the highly competitive electric-SUV segment. Final market specifications and production details are not fully covered by the available reference material.
Range-extended electric SUV
Xiaomi SkyNomad N70
The SkyNomad N70 is identified in reference material as a planned mid-size range-extended SUV. It belongs to a prospective vehicle series beyond Xiaomi's initial SU7 and YU7 products. The available material does not establish a confirmed launch date, final name, production status or detailed technical specification.
Range-extended electric SUV
Xiaomi SkyNomad N90
The SkyNomad N90 is identified as a planned flagship range-extended full-size SUV. It represents a potential expansion into a larger vehicle category, but the available reference material does not confirm commercial timing, final specifications or whether the project will enter mass production.
Automotive concept
Xiaomi Vision Gran Turismo
The Vision Gran Turismo is a concept associated with Xiaomi Auto's design and technology exploration. It should be treated as a study or concept vehicle rather than a confirmed retail product. Available reference material does not provide a production plan or launch schedule.
Controversies
2026
Xiaomi Auto recalls 390,435 SU7 electric vehicles over emergency door handle safety hazard
Xiaomi Auto Technology Co., Ltd. filed a recall plan with China's State Administration for Market Regulation, recalling 390,435 units of 2024 model Xiaomi SU7 series pure electric vehicles produced between December 27, 2023 and March 4, 2026. The recalled vehicles' interior emergency mechanical door handles are similar in color to the interior trim, making them hard to identify and operate; in extreme cases such as a severe collision causing loss of the low-voltage system, this may hinder occupants' escape and outside rescue. Xiaomi Auto will affix warning labels at the emergency mechanical handles free of charge and upgrade software via OTA to optimize the central lock unlocking logic and window-lowering strategy.
2025
Fatal SU7 crash and assisted-driving scrutiny
A fatal crash involving a Xiaomi SU7 carrying three college students on 29 March 2025 attracted public controversy because the vehicle was reported to have been operating in an assisted-driving mode. The incident also affected the timing of a planned YU7 appearance at Auto Shanghai. The available reference does not establish a final legal or regulatory finding.
2025
116,887 SU7 standard versions recalled over driver assistance safety hazard
On September 19, 2025, the State Administration for Market Regulation announced that Xiaomi Auto Technology Co., Ltd. recalled 116,887 SU7 standard versions. When the L2 highway navigation assist is activated, the vehicles may have insufficient recognition, warning, or handling of certain extreme special scenarios, posing a collision risk if the driver does not intervene in time; the company eliminated the hazard through an OTA upgrade. The subject of this incident is Xiaomi's auto business.
2025
SU7 Ultra carbon fiber dual-duct front hood feature promotion sparks refund dispute
In May 2025, some consumers questioned that the actual function of the optional carbon fiber dual-duct front hood on the SU7 Ultra did not match the promotion, and demanded refunds without penalty. Xiaomi Auto apologized for unclear information expression and proposed measures such as reconfiguration for undelivered orders and compensation for users who had taken delivery. The cited reports record consumers' claims and the company's response, and do not constitute a judicial finding of false advertising.
2025
SU7 Ultra software update limiting power and qualifying mode rules sparks controversy
In May 2025, some SU7 Ultra owners reported that after an in-car system update, maximum power was limited and required meeting track conditions to unlock. Xiaomi Auto admitted that the handling of the qualifying mode rollout and unlock conditions was inappropriate, suspended the related rollout, and apologized. This entry concerns a post-delivery dispute over software and product function changes and is recorded separately from the front hood promotion issue.
Brand decisions
2025
Reveal the YU7 electric SUVProduct launchBackground
Following the SU7 sedan, Xiaomi sought to broaden its offering into the electric-SUV segment.
Action taken
Xiaomi disclosed the YU7 at a May 2025 anniversary event and indicated a later-2025 launch.
Aftermath
The YU7 became the second publicly announced Xiaomi Auto vehicle, although the available reference material does not provide final sales or production outcomes.
2023
Unveil the SU7Product launchBackground
Xiaomi needed a first production model to establish its identity in China's electric-passenger-car market.
Action taken
The company unveiled the SU7 in December 2023 and presented it as a connected, technology-oriented electric sedan.
Aftermath
The SU7 became Xiaomi Auto's launch product and entered formal sales in March 2024.
2021
Enter intelligent electric vehiclesStrategyBackground
Xiaomi sought to diversify its business and participate in the transition toward connected and intelligent electric mobility.
Action taken
The company approved the creation of a wholly owned intelligent-EV subsidiary and placed Lei Jun in charge of the business.
Aftermath
The decision led to the establishment of Xiaomi Automobile Co., Ltd., the recruitment of automotive talent and the development of a Beijing manufacturing base.
Announced planned investment. RMB 10 billion initial investment; approximately US$10 billion planned over ten years (Announced in 2021)
Recent events
Xiaomi Auto launches six free winter services for northern China[9]
Xiaomi Auto officially launched an exclusive northern winter care program offering six free services: a free 15-point safety check, free anti-skid chain borrowing, winter tire change with no labor fee, free storage of removed tires, free unlimited cross-city roadside rescue, and free vehicle pickup for off-site repairs. The program covers eight provinces and regions (Heilongjiang, Jilin, Liaoning, Inner Mongolia, Xinjiang, Qinghai, Gansu, Ningxia) and runs from October 15, 2026 to March 31, 2027. Lei Jun shared the campaign.
Reported
Xiaomi Auto says SU7 topped 200,000-yuan-plus sedan sales in September 2026[10]
On Oct 13, 2026, Xiaomi Auto officially announced that in September 2026 the Xiaomi SU7 ranked first in sales among sedans priced above 200,000 yuan. Earlier in the month, Xiaomi Auto's official WeChat account had also announced that its September 2026 deliveries exceeded 40,000 units.
- Unconfirmed
Xiaomi Auto recalls 390,435 SU7 electric vehicles over emergency door handle safety hazard[8]
Xiaomi Auto Technology Co., Ltd. filed a recall plan with China's State Administration for Market Regulation, recalling a total of 390,435 units of 2024 model Xiaomi SU7 series pure electric vehicles produced between December 27, 2023 and March 4, 2026. The recalled vehicles' interior emergency mechanical door handles are similar in color to the interior trim, making them hard to identify and operate; in extreme cases such as a severe collision causing loss of the low-voltage system, this may hinder occupants' escape and outside rescue. Xiaomi Auto will affix warning labels at the emergency mechanical handles free of charge and upgrade software via OTA to optimize the central lock unlocking logic and window-lowering strategy.
Xiaomi EV business reports Q2 delivery growth and narrowed loss[11]
In its H1 2026 results disclosed on August 18, 2026, Xiaomi reported Q2 revenue of RMB 24.9 billion for its smart EV and AI innovation segment, up 17.1% year on year, with smart EV revenue of RMB 23.9 billion, up 15.9%. Deliveries rose 28.2% to 104,199 units from 81,302 a year earlier, and the segment loss narrowed to RMB 2.6 billion in Q2 from RMB 3.1 billion in Q1, while segment gross margin fell to 19.2% from 26.4%.
Xiaomi Auto releases version 1.17 OTA update for multiple models[12]
Xiaomi Auto released version 1.17 of its over-the-air software update for the current and previous-generation SU7, SU7 Ultra, and YU7, adding or improving parking assistance, driving assistance, safety assistance, and in-car features.
Xiaomi Auto appoints Li Xiaoshuang vice president[13]
Xiaomi Auto appointed Li Xiaoshuang as vice president, responsible for product, supply chain and market-related work, reporting to CEO Lei Jun.
- Unconfirmed
Reported
Xiaomi enters the electric vehicle market[14]
Xiaomi filed registration to begin its electric vehicle business, marking its official entrance to the auto market. The article says Xiaomi EV had reached the “substantial development phase.”
Sources17 sources
- 1Xiaomi Autoen.wikipedia.org
- 2Xiaomi official websitexiaomiev.com
- 3116,887 SU7 standard versions recalled over driver assistance safety hazardsamr.gov.cn
- 4SU7 Ultra carbon fiber dual-duct front hood feature promotion sparks refund disputejiemian.com
- 5SU7 Ultra carbon fiber dual-duct front hood feature promotion sparks refund disputem.yicai.com
- 6SU7 Ultra carbon fiber dual-duct front hood feature promotion sparks refund disputethepaper.cn
- 7SU7 Ultra software update limiting power and qualifying mode rules sparks controversyjiemian.com
- 8Xiaomi Auto recalls 390,435 SU7 electric vehicles over emergency door handle safety hazardk.sina.com.cn
- 9小米汽车推出北方冬季六项免费服务auto.cnfol.com
- 10小米汽车宣布小米SU7获2026年9月20万以上轿车销量第一163.com
- 11小米汽车业务二季度交付增长、亏损收窄auto.jrj.com.cn
- 12小米汽车多款车型推出1.17版本OTA升级auto.cnfol.com
- 13小米汽车任命李肖爽为副总裁auto.sina.com.cn
- 14小米进入电动汽车市场econotimes.com
- 15小米汽车科技有限公司召回部分2024款小米牌SU7系列纯电动汽车k.sina.com.cn
- 16小米汽车召回部分2024款小米牌SU7系列纯电动汽车 _ 东方财富网finance.eastmoney.com
- 17小米汽车召回部分2024款SU7系列纯电动汽车k.sina.com.cn
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