Recent events
Recent events tied to this brand in public sources.
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2021
McDonald’s announces MyMcDonald’s Rewards launch
McDonald’s announced that its nationwide MyMcDonald’s Rewards loyalty program would launch on July 8, 2021, through its app.
2021
McDonald's sued over alleged biometric data collection
A McDonald's customer sued the chain, alleging that its AI-powered drive-thru recorded and stored customers' voiceprints without written consent, in violation of Illinois' biometric privacy law. McDonald's disputed the suit's characterization of the technology and said it intended to defend against the allegations.
2021
McDonald's discloses customer data breach in South Korea and Taiwan
McDonald's disclosed that unauthorized activity on its network resulted in access to some customer personal data in South Korea and Taiwan. The company said it quickly identified and contained the incident; no customer payment information was exposed.
2021
McDonald’s reports customer data exposure in South Korea and Taiwan
McDonald’s was hit by unauthorized activity on its network that exposed personal data belonging to some customers in South Korea and Taiwan.
2021
McDonald’s discloses data breach
McDonald’s said an investigation found that a small number of files had been accessed, some containing personal data, in South Korea and Taiwan. The Wall Street Journal separately reported that the breach also affected U.S. operations, where accessed data reportedly included restaurant information but not sensitive or personal customer or employee data. McDonald’s said payment information was not accessed.
2021
McDonald’s Vietnam apologizes and removes promotional poster using EXO photo
After using an EXO photo in promotional material for the BTS Meal and drawing criticism from fans, McDonald’s Vietnam apologized and removed the poster.
2021
Workers strike at Branford McDonald’s service-plaza location
Workers at the Branford I-95 service-plaza McDonald’s went on strike, demanding hazard pay, higher wages, benefits and union rights. The SEIU said the strike also protested alleged union-busting intimidation and reprisals; the stores were run by Michell Enterprises and Goldenhawk.
2021
McDonald’s launches BTS Meal
The BTS Meal arrived at McDonald’s restaurants in the U.S., the Bahamas, Canada and eight other countries on Wednesday, May 26, 2021. The article says it was available for a limited time through June 20.
2021
McDonald’s announces Sleeves for Support campaign in Indiana and Southwest Michigan
McDonald’s announced a Sleeves for Support campaign in which restaurants across Greater Indiana and Southwest Michigan would begin selling insulated beverage sleeves for $5 starting May 25, with proceeds supporting Ronald McDonald House Charities in the region.
2021
Byron Allen sues McDonald’s over alleged advertising bias
Media business owner Byron Allen sued McDonald’s for at least $10 billion, alleging that the company failed to advertise sufficiently with Black-owned media outlets and that its advertising-spend allocation reflected racial animus and stereotyping. These are allegations in the lawsuit, not a finding of wrongdoing.
2021
Byron Allen files $10 billion lawsuit against McDonald’s
Byron Allen filed a $10 billion lawsuit against McDonald’s, accusing the company of racial discrimination in its allocation of advertising spending to Black-owned media outlets. The complaint alleges violations of federal and state civil rights laws; these are allegations, not a court determination.
2021
McDonald's workers walk out over pay and workplace concerns
McDonald's workers joined walkouts in multiple U.S. cities, demanding at least $15 an hour and protesting what organizers described as the company's failure to protect workers from wage theft, sexual harassment, workplace violence, and dangerous working conditions during the pandemic.
2021
McDonald’s partners with Biden administration on COVID-19 vaccine information
McDonald’s partnered with the Biden administration to make COVID-19 vaccine information more accessible to customers through planned billboards, packaging, cups, stickers, and ads.
2021
TV One announces sponsors for URBAN ONE HONORS
TV One announced that Amazon, Ford Motor Company, McDonald's, PNC Bank, Toyota, and Verizon were partnering as sponsors of the URBAN ONE HONORS tribute special, scheduled to air May 16, 2021, on TV One and simulcast on CLEO TV.
2021
McDonald's announces planned vaccine information campaign rollout
McDonald's announced a planned rollout of vaccine information on its Times Square billboard later in May and on McCafé cups and McDelivery seal stickers starting in July. The placements are part of the “We Can Do This” campaign.
2021
McDonald’s sponsors resilience workshop for West Virginia teens
Local McDonald’s restaurants owned by the Stoltz family sponsored a free online resilience training workshop for teenagers across West Virginia, scheduled for May 20.
2021
Customer sues over alleged fecal matter on McDonald’s burger wrapper
A customer sued the McDonald’s restaurant in Millville, alleging that a burger wrapper was smeared with fecal matter. The lawsuit accused JDKD Enterprises of failing to prepare and serve food safely. Franchise owner John Durante said the restaurant investigated and could not substantiate the claim.
2021
SkipTheDishes and McDonald's Canada partner on free delivery
SkipTheDishes and McDonald's Canada partnered to offer free delivery from McDonald's to customers in Metro Vancouver for a limited time, starting April 16. Orders had to exceed the stated $20 minimum to qualify.
2021
McDonald’s Taiwan launches limited-time Double OREO McFlurry
McDonald’s Taiwan launched the limited-time Double OREO McFlurry, with a promotion running through June 29, 2021.
2021
McDonald’s halves McFlurry price for a limited time
McDonald’s reduced the price of McFlurry desserts from $4 to $2 as part of its Loose Change Menu promotion. The promotion includes all McFlurry flavours and is available in store or through the MyMaccas app until April 20.