Recent events
Recent events tied to this brand in public sources.
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2026
adidas responds to criticism over wayang kulit post
adidas apologized for a post about wayang kulit that did not clearly identify its Indonesian origins, and said it should have highlighted those origins. The caption was edited to say that wayang kulit originated in Indonesia and inspired other parts of Southeast Asia.
2026
adidas reports third-quarter 2026 results
adidas reported third-quarter 2026 revenue of €7.252 billion, up 9% year over year, and operating profit of €1.008 billion, up 37%.
2026
Adidas raises full-year guidance
Adidas raised its full-year guidance for the second time in 2026, expecting currency-neutral sales growth of 9–10% and operating profit of around €2.5 billion, up from around €2.3 billion.
2026
Business owner pays fine over suspected counterfeit branded goods
Sneaker Freakz owner Nathaniel Petersen paid a R100,000 admission-of-guilt fine following a Hawks investigation into the alleged sale of counterfeit Adidas and Nike sneakers and Lacoste T-shirts. The merchandise was suspected of being counterfeit; the article does not report a determination that the brands themselves committed wrongdoing.
2026
Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringement
Adidas has sued Australian online fast-fashion retailer White Fox in the Federal Court, alleging that clothing sold with a four-stripe design is deceptively similar to Adidas's three-stripe trademark and trades off its reputation. Adidas claims White Fox rejected repeated requests to stop selling and promoting the four-stripe clothing, and it is seeking orders preventing White Fox from making four-stripe clothing and forcing it to hand over profits made on the products. The action was filed in September 2026; at the first court mention on Friday 9 October 2026, White Fox's barrister said the company would argue the four stripes are decorative rather than a trademark, and the court set the dispute down for a hearing in early 2027.
2026
Fubon Financial holds Run For Green® Healthy Green Challenge with adidas and Health Partner
On October 11, 2026, Fubon Financial Holding, together with adidas and Health Partner, held the 'Run For Green® Healthy Green Challenge' at Zhongzheng Sports Center (Dance Sunlight) in Taipei, combining sports training, charity challenges and sustainability education for 100 runners organized into five themed teams. The event tied into the Run For Green® 'Bangzhu Program', encouraging participants to accumulate charity mileage supporting environmental sustainability, rural companionship, education for the disadvantaged and sports equity, with cross-industry brands including Second Floor Cafe, World Gym, GARMIN, Gogoro and Meditena Biomedical joining with prizes.
2026
Adidas sues White Fox over four-stripe designs in trademark dispute
Adidas has taken Australian clothing boutique White Fox to court in a legal dispute over stripes, claiming that White Fox's four-stripe clothing designs are substantially identical with or otherwise deceptively similar to Adidas's three-stripes trademark, which has been registered in Australia since 1957, and show an intention to trade off Adidas's reputation. Adidas is seeking legal damages for the alleged infringement, including profits earned from the products, along with interest and legal costs. White Fox's legal team has defended the move, arguing that other Australian brands such as Cotton On and Sportscraft sell items with similar decorative stripes, while Adidas counters that White Fox's advertisements featuring genuine Adidas items could create an association in the minds of consumers.
2026
Adidas sues White Fox Boutique over four-stripe clothing design trademark infringement
Adidas filed a case against Australian fashion brand White Fox Boutique in the Federal Court of Australia on September 18, alleging that White Fox has been selling and promoting clothing with a four-stripe design that comes too close to Adidas' trademark-protected three-stripe mark and could mislead shoppers. Adidas claims it repeatedly asked White Fox to stop selling the disputed clothing throughout 2026 but its requests were rejected, and it is seeking damages. During a court appearance in Sydney, Adidas argued there was an intention to trade off its reputation. White Fox Boutique has denied the allegations, arguing that four-stripe designs are also used by other fashion retailers. The claims remain contested, with a hearing scheduled for early 2027.
2026
Adidas sues White Fox Boutique in Federal Court of Australia over four-stripe designs
Adidas has taken Australian fashion label White Fox Boutique to the Federal Court of Australia, alleging that clothing featuring four parallel stripes infringes its registered three-stripe trade marks. Adidas also alleges that promotional imagery showing models wearing genuine Adidas footwear was digitally altered to remove stripes after the proceedings were lodged. Adidas is seeking orders restraining the alleged conduct together with damages or an account of profits, interest and costs. These are allegations, not court findings; White Fox's lawyers declined to comment.
2026
Adidas sues Australian label White Fox over four-stripe design trademark infringement
Adidas has filed proceedings in the Federal Court of Australia against Sydney-based online retailer White Fox, alleging that clothes and accessories sold and advertised with four parallel stripes since at least March infringe Adidas's trademarked three-stripes design, which it says has been trademarked in Australia since 1957. Adidas claims White Fox's designs are "substantially identical with or otherwise deceptively similar" to its own, and argues that White Fox's advertisements featuring people wearing genuine Adidas items could lead consumers to believe Adidas is associated with White Fox. Adidas alleges that a few days after the proceedings were lodged, an Adidas logo in White Fox's advertising was digitally altered to remove stripes. Adidas says it repeatedly asked White Fox to stop selling and promoting the clothes since March, and is seeking damages including the profit from the products plus interest and costs. The first hearing is due to begin on Friday.
2026
Belkin serves as official supplier for adidas Paris 10K
Belkin participated in adidas Paris 10K as its official designated supplier, providing charging support and product experiences at the event.
2023
Jury finds Thom Browne's logo does not infringe adidas trademark
A jury found that Thom Browne's four-bar logo did not infringe adidas' three-stripe trademark; Thom Browne owed no damages.
2022
Adidas announced student-athlete NIL network
Adidas announced a Name, Image, Likeness network through which student-athletes can become paid ambassadors. The program is planned to launch in phases over the next 12 months, beginning in the fall with Black colleges and universities and Power Five conference partners.
2022
Adidas announces student-athlete NIL network
Adidas announced a name, image and likeness network that will allow more than 50,000 students at Adidas-sponsored NCAA Division 1 schools to become paid spokespeople for the brand. Adidas said the program would launch in phases over the next 12 months.
2022
Toronto Maple Leafs unveil Next Gen uniform
The Toronto Maple Leafs unveiled their alternate Next Gen jersey on Monday. The reversible uniform was created in partnership with Justin Bieber, drew house, the NHL and Adidas, and was scheduled to debut on Wednesday.
2022
Adidas strikes sponsorship deal with Italy's national soccer team
Adidas struck a sponsorship deal with the Italian national soccer team to kit out its teams from next year, replacing Puma. The agreement with the Italian Football Federation covers men's, women's, and esports teams.
2022
Adidas suspends Russia operations
Adidas announced that it was temporarily closing its stores and e-commerce operations in Russia following the invasion of Ukraine.
2022
Gucci debuts Adidas collaboration collection
Gucci debuted a collection made with Adidas as part of its Exquisite Gucci Fall/Winter 2022 collection at Milan Fashion Week.
2022
NTX announces Cooltrans production readiness
Singapore-based NTX announced that its waterless colouration technology, NTX Cooltrans, was production-ready. The company said Adidas confirmed that results from its first production runs would appear in upcoming 2022 Fall and Winter collections.
2022
Adidas ends Kurt Zouma's contracted-athlete relationship
After an investigation, Adidas decided Kurt Zouma would no longer be a contracted athlete following footage of him kicking and slapping a cat.