Recent events
Recent events tied to this brand in public sources.
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2020
Jürgen Klopp agrees to Adidas endorsement deal
Jürgen Klopp agreed to a personal endorsement deal with Adidas, according to the article, which attributed the report to The Telegraph. The deal coincided with Liverpool switching to Nike.
2020
N26 and Adidas form customer-perks partnership
N26 announced that it had formed a partnership with Adidas to provide N26 customers a one-time perk on regular items purchased through a dedicated link in the N26 mobile app. The offer is valid from July 14 to October 15, 2020.
2020
Adidas and McDonald's launch collaborative basketball footwear and apparel
Adidas and McDonald's launched a collaborative collection of basketball shoes and themed T-shirts in Adidas stores on June 15, 2020. The collection was also scheduled to become available through Adidas's Tmall flagship store and adidas APP on June 18.
2020
Adidas pledges hiring and investment measures addressing racial inequity
Adidas pledged to invest $20 million in the Black community in the United States and ensure that at least 30 percent of new US jobs at Adidas and Reebok are filled by Black and Latino people. The company said it must do more to fight racism and improve its company culture.
2020
Adidas announces hiring and investment commitments amid employee criticism
Adidas said it would fill at least 30% of new positions with Black and Latino people and invest $20 million in Black communities in the U.S. over four years. The announcement followed criticism from some Adidas employees of the company's diversity record and public messages.
2020
Adidas offers discounts on apparel and footwear
Adidas offered limited-time discounts of 15%, 20%, or 30% depending on order value.
2020
Adidas donates shirts to Ūnika Swim for mask production
Ūnika Swim worked with frontline healthcare workers to create face masks and approached Adidas for material. Adidas donated hundreds of new shirts for the effort; Ūnika was distributing masks to hospitals and institutions in Canada and the United States.
2020
Adidas launches new CLIMACOOL running shoes in China
Adidas launched the new CLIMACOOL running shoe series, including CLIMACOOL VENT, VENTICE and CLIMACOOL BOUNCE, for sale in China from April 2, 2020.
2020
Adidas apologizes over store rent deferral
Adidas apologized after criticism of its decision to defer rent payments for stores closed during coronavirus lockdowns, and said it had paid landlords the rent for April.
2020
Adidas announces temporary closures of directly operated stores in Europe and North America
Adidas announced that it would temporarily close all directly operated stores in Europe and North America. The reported plan specified closures from March 18 to 29 in Europe and March 17 to 29 in the United States and Canada.
2020
Adidas and Reebok announce temporary store closures
Adidas announced that Adidas-owned and Reebok-owned retail stores in the US, Canada, and Europe would temporarily close amid the coronavirus outbreak. The closures were to take effect on March 17 in the US and Canada and March 18 in Europe, and continue through March 29.
2020
Adidas GMR smart insoles go on sale
Adidas's GMR smart shoe insoles, developed in partnership with Electronic Arts, are on sale through Adidas's website and select Adidas stores for $35.
2020
END. and adidas announce Three Bridges collaboration
END. and adidas announced the Three Bridges collaboration, a collection based on three adidas Originals silhouettes and inspired by END.'s flagship cities and their bridges. The collection was scheduled to drop online and in END. stores on March 13.
2020
Adidas announces Adizero Pro shoe release schedule
Adidas announced the release schedule for the Adizero Pro carbon-plated running shoe: availability in select markets was planned for April 1, 2020, followed by worldwide availability on May 15, 2020.
2020
Adidas closes shops in China amid coronavirus outbreak
Adidas said it was closing a considerable number of its shops in China amid the coronavirus outbreak.
2020
Adidas reveals partnership with The Pokémon Company
Adidas revealed the results of its new partnership with The Pokémon Company, alongside a range of Pokémon-themed apparel and footwear.
2019
Adidas names Liu Yifei a brand endorser
Adidas announced that Liu Yifei had become its latest brand endorser.
2019
Adidas announces Ivy Park collection launch
Adidas said it would start selling a new collection designed with Beyoncé on Jan. 18 as part of a relaunch of the Ivy Park brand.
2019
Adidas Portland Employee Store holiday open house discount
The Adidas Employee Store in Portland announced a holiday open house spanning Nov. 25–27, with shoppers able to receive a 50% discount; no pass was needed to enter.
2019
Adidas announces the Dame 6 signature shoe
Adidas announced the launch of Damian Lillard’s latest signature shoe, the Dame 6. The article says the “Ruthless” colorway will launch on Nov. 29 and the “Hecklers” colorway is set to release Jan. 19.