Recent events
Recent events tied to this brand in public sources.
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2019
Adidas announces Speedfactory production with Asian suppliers
Adidas announced that, starting at the end of 2019, it would use Speedfactory technology with two suppliers in Asia to produce footwear and other products.
2019
Adidas announces planned closure of Speedfactory production
Adidas announced that it would end production at its German Speedfactory by April 2020 and stop production at its U.S. Speedfactory as well, shifting production to Asia.
2019
Adidas announces closure of Speedfactory production
Adidas announced that it would end footwear production at its German Speedfactory by April 2020 and stop production at its U.S. Speedfactory as well. The company said existing suppliers’ adoption of automation meant capacity could be used more efficiently.
2019
Adidas partners with the ISS for product research
Adidas entered a partnership with the International Space Station to conduct product research in microgravity, including testing footwear and the possibility of producing Boost midsoles in space.
2019
Adidas Infinite Play service introduced in the UK
Adidas introduced Adidas Infinite Play, a service available through its app that lets customers trade in used or unused Adidas items for an e-gift card and Creators Club points; the returned items are resold or recycled. The service was developed in partnership with Stuffstr.
2019
adidas launches ULTRABOOST 19 DB99 running shoe
adidas launched the limited-edition ULTRABOOST 19 DB99 running shoe in collaboration with David Beckham.
2019
Shenzhou begins construction of a Vietnam factory dedicated to Adidas
Shenzhou said it is investing about US$100 million to build an apparel production facility in Vietnam dedicated to Adidas. The groundbreaking ceremony took place on October 15, 2019, and the facility is expected to begin gradually entering production in 2021.
2019
Adidas partners with EA Sports on FIFA 20 esports series
Adidas became an official partner for the FIFA 20 global series, with the partnership providing an official match ball. The article says the ball would be revealed during the FIFA Ultimate Team Champions Cup stage in November.
2019
Adidas launches Culture of Sport fragrance collection
Adidas launched Culture of Sport, a fragrance collection with four scents, two for women and two for men. The scents were stated to be available from September 27, with prices starting at $29.
2015
Adidas begins search for CEO successor
Adidas’s supervisory board launched a formal search for a successor to CEO Herbert Hainer; the company described the process as long-term.