Recent events
Recent events tied to this brand in public sources.
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2022
Adidas launches sports-bra campaign featuring breast images
Adidas launched an advertising campaign featuring a collage of 25 sets of bare breasts to promote its inclusive sports-bra line; the campaign also appeared on billboards.
2022
Y-3 announces Spring/Summer 2022 collection launch
Y-3 announced that its Spring/Summer 2022 collection was set to launch February 3 on adidas' Y-3 website, with clothing, accessories, bags and footwear.
2021
Adidas launches mobile shopping app in India
Adidas India launched a mobile shopping app in India, offering shopping features including personalized recommendations, AR try-ons and access to its Creators Club membership program.
2021
Nike sues adidas over Primeknit technology
Nike's lawsuit alleges that adidas's Primeknit technology infringes six Nike patents and identifies 49 adidas shoe models using the technology.
2021
Adidas inaugurates airport running track
Adidas inaugurated a running track in the arrivals area of a busy Dubai airport terminal in collaboration with Dubai Airports and JCDecaux. The activation encourages travelers to walk the track, and Adidas is offering complimentary sneaker customization to those who do.
2021
Adidas collaborates with Bored Ape Yacht Club, Punks Comic and Gmoney
Adidas is expanding its metaverse activity through a four-way collaboration with Bored Ape Yacht Club, Pixel Vault’s Punks Comic and crypto investor Gmoney.
2021
Adidas collaborates with Coinbase and The Sandbox
Adidas entered a collaboration with Coinbase and The Sandbox, described as its first move into crypto and blockchain.
2021
Adidas launches V&A Waterfront store
Adidas launched a new store at the V&A Waterfront in Cape Town, featuring a living plant wall and materials including reclaimed wood and recycled plastics.
2021
Adidas-branded range launches three wireless earbuds
Zound said it was launching three true wireless earbuds in its Adidas headphone range: Z.N.E. 01 ANC, Z.N.E. 01, and FWD-02 Sport.
2021
Adidas teams up with Zound Industries on wireless earbuds
Adidas teamed up with Sweden's Zound Industries to launch three pairs of sporty true wireless earbuds.
2021
Adidas appoints Deepika Padukone as brand ambassador
Adidas announced Deepika Padukone's appointment as brand ambassador and said it aimed to partner with her on a shared commitment to physical and emotional fitness.
2021
Xbox and adidas announce anniversary sneaker partnership
Microsoft Xbox announced a global partnership with adidas to unveil a console-inspired sneaker for Xbox’s 20th anniversary.
2021
Adidas and Xbox partner on themed sneakers
Adidas and Xbox partnered to launch Xbox-themed sneakers. Xbox said this would be the first of many Adidas sneakers inspired by Xbox.
2021
ADIDAS opens its first India flagship store in Delhi
ADIDAS opened its first flagship store in India on September 15 at Connaught Place in Central Delhi. The 5,900-square-foot store is named The Home Of Possibilities.
2021
Adidas opens Women's Store in Cape Town
Adidas opened a Women's Store at Canal Walk Shopping Centre in Cape Town on 20 August 2021. The store had previously operated as a pop-up beginning in August 2020.
2021
Adidas announces sale of Reebok to Authentic Brands Group
Adidas announced that it would sell Reebok to Authentic Brands Group for €2.1 billion (approximately US$2.5 billion). The transaction was expected to close in the first quarter of 2022.
2021
Adidas launches 3D CMPT limited-edition sunglasses
Adidas launched its 3D CMPT limited-edition sunglasses, made using additive manufacturing and produced in batches of 150 pairs. The article says they would be available in the United States, United Kingdom, and Europe for $415, with buyers required to join Adidas Creators Club.
2021
Cheetos and adidas fashion collaboration
Cheetos teamed up with Bad Bunny and adidas on an exclusive fashion collaboration connected to the Deja tu Huella campaign. The collection was scheduled to be available for purchase on 6 August, with early access offered to fans in the US and Puerto Rico.
2021
Adidas signs four-year partnership with the University of Hawaii at Manoa
Adidas signed a four-year partnership with the University of Hawaii at Manoa and became the official athletic footwear, apparel and accessory brand of the Rainbow Warriors and Rainbow Wahine through the 2024/25 season.
2021
Adidas sues Thom Browne over stripe trademarks
Adidas sued fashion designer Thom Browne, alleging that marks used on a sports apparel range were confusingly similar to Adidas’s signature three-stripe logo trademarks.