Recent events
Recent events tied to this brand in public sources.
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2021
Adidas announces sponsorship of Challenge Team
Adidas MENA announced its official sponsorship of Challenge, the winners of Saudi Arabia’s first Women’s Football League. The article says the sponsorship aims to support efforts to empower women and create opportunities in the region.
2021
Adidas announces global launch of Arwa Al-Benawi-designed sneakers
Adidas announced that sneakers redesigned by Saudi designer Arwa Al-Benawi were scheduled to launch globally on May 28, 2021. The shoes are described as the Arwa Al-Banawi Forum silhouette.
2021
Adidas raises its 2021 sales forecast
Adidas raised its 2021 sales growth forecast to a high-teens percentage rate, compared with its prior forecast for mid-to-high teens growth.
2021
Stella McCartney and adidas launch capsule collection
Stella McCartney and adidas launched a sustainable capsule collection featuring five unisex silhouettes. Pieces from the collection were available globally online at the time of publication.
2021
Adidas announces Yoda-themed Stan Smith sneaker release
Adidas announced that it would release a Yoda-themed Stan Smith sneaker shortly after May the Fourth, priced at $120.
2021
Adidas announces Detroit Pistons-themed Bad Boys shoe release
Adidas announced a Bad Boys-themed shoe in partnership with Snipes Detroit, with the release scheduled for April 24. The article says 1,200 pairs will be available exclusively in Michigan.
2021
Samsung announces Adidas special-edition Galaxy Buds Pro
Samsung announced a co-branded Galaxy Buds Pro special edition with Adidas, scheduled to go on sale in South Korea at 7:30 p.m. on April 7. The set includes Galaxy Buds Pro, an Adidas Originals snapback bag, and a coupon for Adidas Stan Smith sneakers.
2021
Artists end collaborations with Adidas
Multiple artists announced that they were ending their collaborations with Adidas following a controversy over the brand's position on Xinjiang cotton.
2021
Chinese artists announce ending cooperation with foreign brands
Chinese artists including Huang Xuan, Wang Yibo, Yang Mi, Jackson Yee and Eason Chan announced on March 24 and 25 that they were ending cooperation with several foreign brands, including H&M, Adidas, Nike, Converse and Uniqlo. The article reports the announcements amid anger over the companies' statements about Xinjiang cotton.
2021
Adidas introduces shoes described as the world's longest
Adidas introduced shoes described in the report as the world's longest, in a collaboration with Estonian rapper Tommy.
2021
BeyGOOD, Adidas and Bread of Life provide Texas storm relief grants
BeyGOOD, Adidas and Houston organization Bread of Life came together to provide grants of up to $1,000 to Texas residents affected by winter storms.
2021
Adidas partners with Robert Garcia to release boxing merchandise
Adidas partnered with trainer Robert Garcia to release boxing equipment and Robert Garcia Boxing Academy-branded apparel, to be sold on Adidas's website and its boxing site.
2021
Patrick Mahomes unveils Adidas Ultra Boost shoe
Patrick Mahomes unveiled his Adidas Ultra Boost shoe model, which the article said was being released on Friday.
2020
adidas announces long-term partnership with Fear of God
adidas announced a long-term partnership with Jerry Lorenzo and Fear of God. Lorenzo will drive adidas basketball's global creative and business strategy, and the partnership will introduce the Fear of God Athletics pillar focused on performance basketball and active lifestyle products.
2020
adidas launches Precision to Blur football boot pack
adidas launched its Precision to Blur football boot pack, led by the new Nemeziz and also featuring new colorways of Predator Mutator, X Ghosted and Copa boots. The pack was available for purchase through adidas retail stores, its Tmall flagship store, its website and its app.
2020
Adidas launches winter puffer jackets for five European football clubs
Adidas launched winter puffer jackets for fans of Manchester United, Real Madrid, Juventus, Arsenal and Bayern Munich. The products were available through Adidas retail and online channels in China.
2020
adidas and Karlie Kloss announce a new apparel collection
On November 25, 2020, adidas announced a new apparel collection created with Karlie Kloss. The article says the collection was scheduled for limited release on adidas's official WeChat mini program on November 28, followed by sales through other adidas channels from December 1.
2020
Adidas partners with Saudi gaming federation
Adidas Emerging Markets and the Saudi Arabian Federation for Electronic and Intellectual Sports signed a partnership intended to encourage gamers in the Kingdom to be more active and improve their fitness.
2020
adidas and LEGO announce ZX 8000 collaboration shoe release
The article reported that the adidas Originals ZX 8000 LEGO collaboration shoe was scheduled for release on September 25; it did not report that the release had already occurred.
2020
Adidas appoints Thomas Rabe as supervisory board chairman
Adidas announced that its Supervisory Board appointed Bertelsmann CEO Thomas Rabe as Chairman. He succeeds Igor Landau, whose supervisory board mandate expired at the end of the Annual General Meeting on August 11, 2020.