365 by Whole Foods Market

365 by Whole Foods Market is a private-label brand associated with Whole Foods Market in the United States. The name is linked to everyday shopping and a more accessible price positioning. Its assortment has included grocery, refrigerated and frozen foods, beverages, snacks, and some household products, generally distributed through Whole Foods Market stores and online channels. The brand is connected with Whole Foods Market’s emphasis on natural products, organic offerings, and ingredient transparency, while serving as a broad everyday private-label range. The name 365 has also been used for a Whole Foods Market store concept, which should be distinguished from the packaged-goods brand. Reliable public information about the brand’s exact founding year, complete product catalogue, and current geographic reach is limited.

365 by Whole Foods Market developed as a private-label range within Whole Foods Market. Its role has been to provide a unified name across everyday food and related products while retaining the parent retailer’s emphasis on natural, organic, and ingredient-focused offerings. Whole Foods Market has also used “365” for a simplified store concept positioned around accessibility, so historical references may describe either stores or packaged products. Publicly available information is not sufficient to reconstruct a complete, fully verified chronology of the brand’s founding, product expansion, and organizational changes without speculation. It is clear that the 365 product brand operates within the Whole Foods Market system and primarily reaches consumers through the parent retailer’s physical and digital channels.

Whole Foods Market's private label brand of natural and organic foods for everyday shoppers