Amazon Go

Amazon Go is Amazon's convenience-store brand centered on reducing or removing the conventional checkout process. Customers generally enter with a mobile app, take items from the shelves, and leave while cameras, sensors, and software identify purchases and charge the associated account. The brand began primarily as a small-format store concept aimed at urban workers and commuters, offering prepared food, beverages, snacks, everyday essentials, and selected meal items. Amazon Go also served as a real-world test of computer vision, sensor integration, account-based payments, and automated physical retail. Amazon subsequently extended related technology to other stores and to third-party retail settings, although the technology format and branding vary by location. The brand's store network and operating model have changed over time, so current store counts and locations should be checked against Amazon's latest information.

Amazon Go is Amazon's convenience-store concept in physical retail. Publicly presented in 2016, it promoted a shopping process that removed the conventional checkout counter: customers entered using an Amazon account and mobile application, while cameras, sensors, and related software recorded interactions with merchandise and charged the customer after departure. The first store open to the public began operating in Seattle in 2018, moving the concept from internal testing into commercial use. Early locations generally used a small convenience-store format aimed at office districts and urban commuters, with prepared food, beverages, snacks, and everyday items. Amazon later applied related checkout automation to larger physical-retail formats and promoted the underlying capability under the Just Walk Out name. Amazon Go remains an important part of Amazon's experimentation in physical retail, although its store footprint, technology configuration, and business priorities have changed over time. The available information here is insufficient to verify every current location or each store's operating status, which should be checked against Amazon's official materials.

• 2018

  First public store opens in Seattle

  [1]Amazon Go 官方页面amazon.com

  Amazon Go's first store open to the public opened in Seattle, marking the brand's transition from a testing project to commercial operation.

• 2016

  Publicly unveils cashierless convenience store concept

  [1]Amazon Go 官方页面amazon.com

  Amazon publicly introduced Amazon Go, showcasing a convenience store model that uses mobile accounts, sensors, and computer vision to reduce the traditional checkout step.

A technology-driven convenience store for urban consumers and commuters, emphasizing fast entry, shopping, and exit to reduce the friction of traditional checkout lines.

• 2018

  Amazon Go convenience stores

  The brand's core physical-store format, offering prepared food, beverages, snacks, and selected everyday items with an emphasis on rapid entry, shopping, and checkout-free departure.

• 2018

  Just Walk Out

  The name associated with Amazon's automated shopping technology and service, using sensors, cameras, and software to identify purchases and support checkout after the customer leaves.

• 2021.11.18

  Reported2021.11.18

  Starbucks and Amazon Go open a New York City store[3]星巴克与 Amazon Go 在纽约开设门店nrn.com

  Starbucks opened its first Starbucks Pickup store in partnership with Amazon Go on New York City’s Upper East Side. The pickup-only store combines Starbucks app orders with an Amazon Go marketplace.

• 2021.02.01

  Reported2021.02.01

  Amazon One rolls out to additional Seattle stores[4]Amazon One 扩展至西雅图更多门店techcrunch.com

  Amazon began adding Amazon One as an entry option at its Madison & Minor Amazon Go location in Seattle, with rollout to two additional Amazon Go stores planned in the following weeks.

• 2020.09.29

  Amazon introduces Amazon One[5]亚马逊推出Amazon One掌纹识别系统donews.com

  Amazon introduced Amazon One, a palm-recognition system initially intended for use at two Amazon Go stores in Seattle, with plans to make it available to third parties.

• 2020.02.25

  Reported2020.02.25

  Amazon opens first full-line Amazon Go grocery store[6]Amazon开设首家全品类Amazon Go杂货店techspot.com

  Amazon opened a new 10,000-square-foot Amazon Go location in Seattle, its first full-line Amazon Go grocery store, offering groceries including fresh produce, meat, seafood and prepared meals.

Read more

1. 1Amazon Go 官方页面amazon.com
2. 2Amazon Just Walk Out 官方页面justwalkout.com
3. 3星巴克与 Amazon Go 在纽约开设门店nrn.com
4. 4Amazon One 扩展至西雅图更多门店techcrunch.com
5. 5亚马逊推出Amazon One掌纹识别系统donews.com
6. 6Amazon开设首家全品类Amazon Go杂货店techspot.com
7. 7Amazon opened its first cashierless full grocery store in Seattle as it ramps up its position in the grocery sectorbusinessinsider.com
8. 8Amazon opens 1st store without checkout lines or cashierstoday.com
9. 9Amazon opens first cashierless grocery store in Seattlearchinect.com
10. 10Amazon opens first full-size grocery storewhio.com
11. 11Amazon opens its first cashierless grocery store | TechCrunchtechcrunch.com
12. 12Amazon opens its first full-sized cashierless grocery store - SiliconANGLEsiliconangle.com
13. 13No checkout needed: Amazon opens cashier-less grocery storeretail.economictimes.indiatimes.com
14. 14No checkout needed: Amazon opens cashier-less grocery storeabc15.com