365 Whole Foods Market
A Whole Foods Market private-label brand covering food, beauty, and household products.
Last updated November 4, 2026
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Overview
365 Whole Foods Market is a private-label brand associated with the U.S. grocery retailer Whole Foods Market. Its range primarily covers food, with extensions into beauty and household products, and is generally positioned around natural, organic, and more accessible everyday consumption. The name 365 was also used for a Whole Foods Market store concept, which should be distinguished from the product brand. Reliable information is insufficient to establish separate headquarters, founders, or listing details for the brand itself.
History
365 Whole Foods Market is a brand name within the Whole Foods Market system, used primarily for food, beauty, and household products. The name was also applied to a Whole Foods Market store concept, so the product brand should be distinguished from the physical-store format when discussing its history. As a private label, 365 serves an everyday-consumption role within Whole Foods Market’s broader own-brand portfolio and is associated with natural, organic, and relatively accessible positioning. Reliable public information is insufficient to establish a detailed founding chronology, product-expansion timeline, or market-by-market performance.
Products and positioning
Whole Foods Market's own brand for everyday shopping, natural and organic in orientation, emphasizing convenient purchase of food and household products and aligned with the retailer's natural, health-oriented positioning.
365 Whole Foods Market food products
The brand’s core category, covering everyday and packaged foods across multiple segments. These products are sold as Whole Foods Market private-label items and are generally associated with natural or organic positioning. A beauty and personal-care range extending the 365 brand beyond food into everyday lifestyle products. Reliable information is insufficient to specify its complete assortment or individual products. A category of products for everyday household use, complementing the brand’s food and beauty ranges. Public information is insufficient to confirm the full assortment, key products, or sales scale.
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