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Amazon's online payment service that lets customers use payment methods saved in their Amazon accounts at third-party merchants.

Last updated November 4, 2026

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Overview

Amazon Pay is an online payment service from Amazon that extends an Amazon-account-based checkout experience to participating third-party websites and applications. When a merchant supports the service, customers can generally use payment methods saved in their Amazon accounts instead of creating a separate payment account or repeatedly entering payment details. The service is positioned as an extension of Amazon's familiar account and checkout experience beyond Amazon's own retail properties. Amazon Pay was introduced in 2007 and serves both consumers and merchants that integrate the payment capability. Available payment methods, features, and geographic coverage can vary by market and merchant. The service also emphasizes account convenience and transaction-related security and risk controls. Publicly available information in the supplied material is insufficient to state more specific current coverage or business-scale details with confidence.

History

Amazon Pay is an online payment service launched by Amazon for transactions on third-party properties. Introduced in 2007, it was designed to let customers use an existing Amazon account and saved payment methods when paying on participating external websites or applications, reducing the need to register again or re-enter payment details. Rather than being limited to a single retail platform, the brand extends elements of Amazon's account and checkout experience to outside merchants. Payment methods, features, and market availability vary by region and merchant integration. The available material does not provide enough reliable information to document a fuller chronology of product revisions, organizational changes, geographic expansion, or business scale.

  • 2007

    Service launch

    [1]

    Amazon launched Amazon Pay, offering online payment on third-party websites and apps using Amazon accounts.

Products and positioning

Built on the Amazon account system, it provides third-party merchants with convenient account-based online payment and checkout services.

  • 2007

    Amazon Pay

    Amazon Pay is Amazon's online payment service for third-party merchants. Participating merchants can integrate it into checkout so customers can use payment methods associated with their Amazon accounts. Features and available payment methods vary by market and merchant.

Recent events

  • Reported

    Yes Bank partners with Amazon Pay and AWS on UPI payments[2]

    Yes Bank announced a collaboration with Amazon Pay and Amazon Web Services to offer customers an instant real-time payment system through UPI. The integration enables Amazon Pay to issue UPI IDs with the '@yapl' handle.

  • Reported

    HappyEasyGo launches Holi travel discounts[3]

    HappyEasyGo launched Holi travel discounts on flight and hotel bookings, with offers involving Amazon Pay, MobiKwik, Bank of Baroda credit cards, ZestMoney and Ola Money. The offers were available through March 31, 2021.

  • Reported

    Amazon.in launches reserved train-ticket bookings[4]

    Amazon.in launched a facility for customers to book reserved train tickets on Amazon, in partnership with IRCTC.

  • Unconfirmed

    Reported

    Amazon Pay launches digital gold investment service[5]

    Amazon Pay launched a service that lets users invest in digital gold, with gold available for purchase from Rs 5.

  • Reported

    Amazon launches Smart Stores in India[6]

    Amazon introduced its Smart Stores feature in India, allowing consumers to browse participating physical stores’ products and reviews through the Amazon app and pay online using Amazon Pay.

  • Reported

    ShemarooMe and Amazon Pay announce payment partnership[7]

    ShemarooMe announced a partnership with Amazon Pay, allowing customers to pay for ShemarooMe subscriptions through Amazon Pay and receive cashback of up to 40 percent.

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