365 Everyday Value
A Whole Foods Market private-label brand offering affordable organic and natural everyday grocery products.
Last updated November 4, 2026
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Overview
365 Everyday Value is a private-label food brand used by the U.S. grocery retailer Whole Foods Market. It serves everyday shopping occasions with grocery products sold through the Whole Foods Market retail system. The name conveys a focus on regular, year-round consumption. Publicly confirmed information is insufficient to establish a complete product portfolio, a specific founding year, or an independent operating structure.
History
365 Everyday Value is a private-label brand of Whole Foods Market rather than an independently listed company or separate retailer. It has been used for everyday grocery products sold through Whole Foods Market stores, performing the usual private-label role of providing a relatively consistent assortment aligned with the retailer's standards and routine shopping needs. After Whole Foods Market became part of Amazon, the brand has operated within Amazon's retail structure. The available material is insufficient to establish a reliable complete chronology of its launch date, branding changes, or product-range development.
Products and positioning
Whole Foods Market's private label for everyday foods, emphasizing affordable organic and natural products, convenience, and daily consumption.
365 Everyday Value grocery products
A private-label assortment of everyday grocery products sold through Whole Foods Market. Publicly available material is insufficient to list a complete set of specific products or product lines without speculation. A private-label assortment of everyday grocery products sold through Whole Foods Market, including organic and natural foods, packaged foods, beverages, frozen foods, personal care, and household items. Publicly available material is insufficient to list a complete set of specific products or product lines without speculation.
Controversies
2021
365 Everyday Value Whey Protein Powder recall
Arizona Nutritional Supplements voluntarily recalled certain 13.9-oz. containers of 365 Everyday Value Whey Protein Powder Natural Vanilla Flavor after some were mistakenly packaged with soy protein powder, creating a risk from undeclared soy allergen. The products were sold at Whole Foods Market locations across the U.S.; no illnesses had been reported.
2019
Whole Foods Market recalls sandwich creme products over undeclared allergens
Whole Foods Market voluntarily recalled certain 365 Everyday Value sandwich creme products because they may contain undeclared milk or coconut. The affected products were removed from store shelves, and customers could return them for a full refund.
Recent events
Reported
365 Everyday Value Whey Protein Powder recall[1]
Arizona Nutritional Supplements voluntarily recalled certain 13.9-oz. containers of 365 Everyday Value Whey Protein Powder Natural Vanilla Flavor after some were mistakenly packaged with soy protein powder, creating a risk from undeclared soy allergen. The products were sold at Whole Foods Market locations across the U.S.; no illnesses had been reported.
Reported
Whole Foods Market recalls sandwich creme products over undeclared allergens[2]
Whole Foods Market voluntarily recalled certain 365 Everyday Value sandwich creme products because they may contain undeclared milk or coconut. The affected products were removed from store shelves, and customers could return them for a full refund.
Sources2 sources
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